Earlier quoted context omitted.
How about "the overall human population"? That seems like a good constraint when we're talking about consumer electronics.
I don't know, when I don't think Apple products are as successful in the Asian markets for example. That could many things but maybe they don't like the look.
Edit: http://asia.cnet.com/blogs/google-chrome-will-support-active...
It might not be as widespread as I thought, but it's good to know if you plan to make a browser.