Live data from Hacker News

Microsoft buys Xandr, AT&T’s advanced advertising business

fiercevideo.com

151–153 of 153 posts

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#151

Earlier quoted context omitted.

It's also not absurd to imagine a world where advertising is the next internet bubble.

It's not. You can never say if something is a bubble until after it pops. On the other hand, I think there's a convincing argument that people are having more and more of their needs and basic wants met. And if you're in the business of selling things - you need to synthesize wants in your customers. Only 200 years ago, basically everyone on the planet was a peasant. Only 70 years ago, even middle class people in the…

Agreed. Rather than "grow" I'd prefer to look at organizational success through time in terms of evolution.

That being said, there are tons of companies out there that are huge and do no advertising. Word of mouth, relevance to reality, and quality of product win out over the long term.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#152
post #110

Earlier quoted context omitted.

I gave my in-laws a Chromebook for similar reasons. Either way, most people don’t need a full Windows OS

Chomebook is at least a computer, iPad is an entertainment device.

Does it have a web browser? Then it meets the needs of most people’s computing requirements.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#153

Earlier quoted context omitted.

Advertising is becoming a bigger share of the global economy. At the same time, the big players are making up a bigger share of the ad market. It's not absurd to envision a world in the next 30 years in which advertising is >33% of global GDP - and maybe 2-5 companies control >50% of that market.

sometimes i wonder if we would ever get to a point where we trade, buy and sell in ads like if i go to a grocery store and forget my wallet, then i can pay for it by watching 10 mins of ads or something...

The math doesn't work. The money to advertise comes from you buying the product. If they pay you enough to actually buy it then the cost of advertising is equal to the price of the product and they make no revenue.

Advertising pays for a lot, but it also doesn't pay that much.

Post reply on HN