Earlier quoted context omitted.
> Think for example if the Bitcoin creator would get 10 cent every time someone mentioned Bitcoin Eh, how would that work exactly? > Or the easiest business model of them all, sell ads on your org site That's great, but I can ensure you: none of us in the cryptocurrency ecosystem wants anything to do with ads. Also, can't really build a big business by having ads on your website.
There are casual games that are mostly funded by merchandise (Angry Birds). The game makes the brand popular, then they sell kid toys and clothing. I don't know exactly how you would get paid by just someone mentioning your trademark, but it might be your business innovation - as in order to reach unicorn status you either need to innovate in the business area, or innovate in the product area - you do not need to inn…
If we're just making up "business innovations" willy nilly, why not just create a company that prints money from used t-shirts instead, I guess that would make a lot of money for the business.