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Microsoft buys Xandr, AT&T’s advanced advertising business

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121–130 of 153 posts

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#121
post #17

Microsoft is on an interesting trajectory of late, but it also seems like there is some bifurcation as to what they're doing. On one hand they are trying to embrace Linux and pushing development tools forward, but on the other they are just making every slimy big tech type decision they can. I have my own personal axe to grind with them as they tricked my completely non tech savvy mother in law to upgrade her Surface…

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Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#123
post #57
post #42

Earlier quoted context omitted.

I dont know that its hyperbolic to be irritated that MS couldnt get an upgrade right on their own hardware, especially when it was installed by the use of dark patterns.

The hyperbolic part is assuming that each of their 100K employees, and just as many vendors, are complicit in and guilty for whatever bug has allegedly affected OP's mom's computer. "Seriously if any MS folks are reading this- you really have pretty much erased any goodwill I had towards you"

The tradeoff for various groups and projects benefiting from being Microsoft is that they also suffer the issues of being Microsoft. If Microsoft as a whole gets praise for something then it's only fair that they get blame/dislike/etc. too.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#124

Why Microsoft is pushing for its weakest link - the advertising business? They missed the mobile train, hardly anyone uses Bing (even DuckDuckGo, which is based on their API, seems to be stagnant in terms of the daily query growth). I find it difficult to connect the dots here.

Because it requires low investment and has high margins. Building a device or ecosystem to sell is a lot costlier and riskier than using the data of all the people using your operating system to try and grab part of google’s advertising share.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#125

Earlier quoted context omitted.

what's adtech in everything? a friend of mine is a salesman for billboard ads. people see it every day if they happens to drive by one of the billboard ad that he sold. does that count as adtech?

Maybe. Does the billboard get in your pocket and follow you around, keeping track of your location? Does it parse your email for metadata? Does it insert itself in between your news feed because you happen to be in its target group? Does it ask you to accept its Terms and Conditions of Billboard Use and its Privacy Policy?

Nope, it just blinds me at night whilst trying to get me to hire an injury lawyer

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#126
post #120
post #56

Earlier quoted context omitted.

I currently work at Microsoft, and all I can say is that I actually have so much respect for CEOs lately. It takes a huge amount of foresight and understanding of human nature to move a company this size in the right direction, because you’re trying to incentivize all these divisions to behave the way you intend. As I’ve become more experienced I’ve learned that company culture is way more important than I thought wh…

> the right direction I used to have a great relationship with Microsoft. I gave them money, they gave me software and went away (patches aside). Now they want to monitor me and advertise to me. It's fairly sad. And certainly not what I would call the right direction.

Every now and then when I get silly thoughts about Microsoft as such (as opposed to just very specific divisions) being "on the right direction", I recall that LinkedIn is under MS ownership.

It’s not that LinkedIn is bad; it’s a trackfire if dark patterns and has been getting worse since acquisition.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#127

Earlier quoted context omitted.

People are complaining because they don't want adtech in everything. It has nothing to do with it being old news - it's news until the industry is leashed. Microsoft joining in isn't things getting better, it's things getting worse because it confirms a lot of suspicions people have.

what's adtech in everything? a friend of mine is a salesman for billboard ads. people see it every day if they happens to drive by one of the billboard ad that he sold. does that count as adtech?

Billboards are actually not even legal in all 50 states.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#128

Adtech veteran here. This is week old news, and was expected by the industry for awhile ever since ATT failed to integrate Appnexus properly. Not sure why this thread has turned into so many off-topic complaints about Microsoft but this acquisition itself makes perfect sense. The duopoly of Google and Facebook has weakened with the changing landscape of mobile devices, tracking protection, and data regulation. Amazon…

Microsoft's evolution into adtech is the natural evolution of industrial capitalism. In the 19th century, mercantile giants evolved into banks, because after expanding to the limits of their trading turf, that's how they'd get secure, predictable Return On Capital (ROC). In the 20th century, industrial giants evolved into fintech services, because after expanding to the limits of their markets that's how they'd get R…

> Microsoft's evolution into adtech is the natural evolution of industrial capitalism.

How is advertising synonymous with capitalism? If it were communism or socialism we'd likely just call advertising propaganda, but is there a real difference?

To be clear, even if Microsoft was born in a reality where America was Democratic Socialist, wouldn't they be doing the same thing just a slightly different purpose?

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#129
post #47

Earlier quoted context omitted.

I still remember their ads: https://www.youtube.com/watch?v=nCgQDjiotG0 But Chrome had a clear advantage those days compared to other solutions Microsoft's value proposition? PDF users and memory consumption?

> " Microsoft's value proposition?? " https://blogs.windows.com/msedgedev/2021/05/21/preview-micro... " [...] To help these students on their learning journey, we are excited to announce that Microsoft Math Solver will be available as a preview feature starting with Microsoft Edge 91 stable. Microsoft Math Solver allows a student to snap a picture of a math problem – be it handwritten or printed – and get an instant…

IMO the type of person probably using IE11 out of force of habit, probably also wouldn't notice too much if you switched them to something else by just redoing the icons.

A distressing amount of "I don't use the Internet, I just check my emails" in my old university IT support days.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#130
post #38

Earlier quoted context omitted.

This is part of their Linux marketing plan. Make windows worse (challenging work!), and push people to Linux. End goal being irrelevance. Very noble!

If Microsoft pushes people to Linux, I'm pretty sure it would be their Linux (WSL + strings attached), nothing that would benefit the true Linux community in any way.

WSL is hot garbage and shares most of the problems cygwin has of the impedance mismatch between the hosted programs being shunted off into their own badly implemented filesystem, and that of the host.
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