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Adtech veteran here. This is week old news, and was expected by the industry for awhile ever since ATT failed to integrate Appnexus properly. Not sure why this thread has turned into so many off-topic complaints about Microsoft but this acquisition itself makes perfect sense. The duopoly of Google and Facebook has weakened with the changing landscape of mobile devices, tracking protection, and data regulation. Amazon…
Fundamentally it's just difficult to maintain the modern internet without advertising. You have content creators busting their backs with millions of hours of video and content for free, and hosted for free. Obviously there needs to be a way for all of that to be paid for. Whether due to income equality, laziness, greed or something else, the vast majority of people aren't going to engage in micro transactions.
Adtech veteran here. This is week old news, and was expected by the industry for awhile ever since ATT failed to integrate Appnexus properly. Not sure why this thread has turned into so many off-topic complaints about Microsoft but this acquisition itself makes perfect sense. The duopoly of Google and Facebook has weakened with the changing landscape of mobile devices, tracking protection, and data regulation. Amazon…
In the 19th century, mercantile giants evolved into banks, because after expanding to the limits of their trading turf, that's how they'd get secure, predictable Return On Capital (ROC).
In the 20th century, industrial giants evolved into fintech services, because after expanding to the limits of their markets that's how they'd get ROC.
In the 21st century, the largest software companies seek to evolve into adtech for the same reason.
Read this as MS buying XRandr lol
Adtech veteran here. This is week old news, and was expected by the industry for awhile ever since ATT failed to integrate Appnexus properly. Not sure why this thread has turned into so many off-topic complaints about Microsoft but this acquisition itself makes perfect sense. The duopoly of Google and Facebook has weakened with the changing landscape of mobile devices, tracking protection, and data regulation. Amazon…
People are complaining because they don't want adtech in everything. It has nothing to do with it being old news - it's news until the industry is leashed. Microsoft joining in isn't things getting better, it's things getting worse because it confirms a lot of suspicions people have.
Meaning what? This is technology to deliver advertising.
Where ads are placed has nothing to do with this story, and hasn't changed because of it.
Adtech veteran here. This is week old news, and was expected by the industry for awhile ever since ATT failed to integrate Appnexus properly. Not sure why this thread has turned into so many off-topic complaints about Microsoft but this acquisition itself makes perfect sense. The duopoly of Google and Facebook has weakened with the changing landscape of mobile devices, tracking protection, and data regulation. Amazon…
Microsoft's evolution into adtech is the natural evolution of industrial capitalism. In the 19th century, mercantile giants evolved into banks, because after expanding to the limits of their trading turf, that's how they'd get secure, predictable Return On Capital (ROC). In the 20th century, industrial giants evolved into fintech services, because after expanding to the limits of their markets that's how they'd get R…
The tech big companies are getting too big for their own good. Their core business is not large enough to satisfy the growth demands so they have to branch out into other sectors. Give it a few years and Apple, MS, Google and others will basically offer the same products and services. I really wish they would get broken up so one division doesn't have to do shady things to satisfy the needs of other divisions.
They kinda already do at this point. It’s inevitable that they would do this considering that they’re business is powered by the same fuel: software developers. Honestly I think this is a good way to create more competition in the advertising space which is currently dominated by Google and Facebook. At some point some “smart” executives are going to decide it’s better to cooperate rather than compete… that’s when co…
I don't think it's a good thing that another trillion dollar company is trying to get a share of the advertising business. It would be much better if we had more small and focused companies.
Earlier quoted context omitted.
They kinda already do at this point. It’s inevitable that they would do this considering that they’re business is powered by the same fuel: software developers. Honestly I think this is a good way to create more competition in the advertising space which is currently dominated by Google and Facebook. At some point some “smart” executives are going to decide it’s better to cooperate rather than compete… that’s when co…
> They kinda already do at this point. Their sources of profit are from very different products and services though. Microsoft and Alphabet and Amazon have cloud computing. Alphabet and Meta earn money from ads. Apple is the only one making money on selling hardware. Microsoft sells software, with the bedrock being Excel. Amazon is selling logistics, physically via warehousing and delivery and virtually via a website…
MS is selling Surface. Google is selling Pixel. They aren't necessarily successful but they are trying. The only outlier is Facebook which doesn't try to sell hardware or services.
Fundamentally it's just difficult to maintain the modern internet without advertising. You have content creators busting their backs with millions of hours of video and content for free, and hosted for free. Obviously there needs to be a way for all of that to be paid for. Whether due to income equality, laziness, greed or something else, the vast majority of people aren't going to engage in micro transactions.
Interesting how when MS is on ad market justifications like this pop up all the time on HN. Meanwhile, quarter of HN is nothing but a jihad against Google for its advertising business.