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Microsoft buys Xandr, AT&T’s advanced advertising business

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Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#81
post #17

Microsoft is on an interesting trajectory of late, but it also seems like there is some bifurcation as to what they're doing. On one hand they are trying to embrace Linux and pushing development tools forward, but on the other they are just making every slimy big tech type decision they can. I have my own personal axe to grind with them as they tricked my completely non tech savvy mother in law to upgrade her Surface…

"Some bifurcation" is quite an understatement! Unless you're trying to partition all actions into "good" and "bad", it's more like octofurcation or dodecafurcation. Microsoft is not a homogenous monolith...what does it even mean to split something that's already split apart? Here's an old org chart which shows Microsoft trifurcated: https://i.insider.com/4e0b340dcadcbbdd35120000 But realistically, each of 5 divisions…

FYI Gaming is it's own Org from the top now :)

I really respect the decisions lately within Gaming but there have been some really disappointing changes in other spaces like Windows.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#82
post #77

Earlier quoted context omitted.

At least some sanity prevailed and the VS installer is now a WPF app. Blazor on the desktop is a bit of a head scratcher.

> At least some sanity prevailed and the VS installer is now a WPF app. It is an Electron app, check its use of nodejs when running it.

Whic makes me think if Microsoft can’t be bothered with their own frameworks why should I.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#83
post #67

Earlier quoted context omitted.

I have to agree, despite my occasional pro-Windows comments. Here are two more nice pieces, despite VS being a WPF application, the team that owns the installer decided it was a great idea to rewrite it in Electron. And C++/WinRT tooling is so back to the 90's that even using MFC feels more fun. Apparently no one in WinDev can afford C++ Builder or Qt licenses to get how pre-historic they live. So we get Forms, WPF,…

That said I think Windows is still the market leader and better than the others. I don't know much about the story of MacOS but I doubt it's that different. I have a mac right next to me, my wife uses it to read her email, I use it to test web sites on Safari, and I can't say it is any better than the Windows machine I use. The finder is OK but many of the built-in apps like iTunes are "absolute p00p" and seem to dri…

That is the thing, it is the lesser evil on desktop tooling, however WinDev is trying really hard to make it no longer be the case.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#84
post #67

Earlier quoted context omitted.

I have to agree, despite my occasional pro-Windows comments. Here are two more nice pieces, despite VS being a WPF application, the team that owns the installer decided it was a great idea to rewrite it in Electron. And C++/WinRT tooling is so back to the 90's that even using MFC feels more fun. Apparently no one in WinDev can afford C++ Builder or Qt licenses to get how pre-historic they live. So we get Forms, WPF,…

> And C++/WinRT tooling is so back to the 90's that even using MFC feels more fun. I work on a large MFC project and it's still a surprisingly nice way to develop desktop applications. It's fast, old, and stable. Using some of the newer Windows APIs in MFC can be painful though (e.g. XAML Islands).

For anyone starting on C++/WinRT today without major Windows background, I would just recommend them to read a book on ATL from early 2000, most of the tooling is the same, this is how "modern" it feels like.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#85
post #57
post #42

Earlier quoted context omitted.

I dont know that its hyperbolic to be irritated that MS couldnt get an upgrade right on their own hardware, especially when it was installed by the use of dark patterns.

The hyperbolic part is assuming that each of their 100K employees, and just as many vendors, are complicit in and guilty for whatever bug has allegedly affected OP's mom's computer. "Seriously if any MS folks are reading this- you really have pretty much erased any goodwill I had towards you"

Doesn't seem much different than when people rail against "the government" or "the media" or any other large collection of human beings.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#86
post #17

Microsoft is on an interesting trajectory of late, but it also seems like there is some bifurcation as to what they're doing. On one hand they are trying to embrace Linux and pushing development tools forward, but on the other they are just making every slimy big tech type decision they can. I have my own personal axe to grind with them as they tricked my completely non tech savvy mother in law to upgrade her Surface…

Honestly I have found that the iPad is great for older folks for this reason. Not to be an Apple shill, but I've found that things like bricked devices after an update don't happen basically ever.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#87
Adtech veteran here. This is week old news, and was expected by the industry for awhile ever since ATT failed to integrate Appnexus properly.

Not sure why this thread has turned into so many off-topic complaints about Microsoft but this acquisition itself makes perfect sense. The duopoly of Google and Facebook has weakened with the changing landscape of mobile devices, tracking protection, and data regulation. Amazon is quickly building their ad business along with Apple and this gives Microsoft a solid leap forward to leverage their growing media inventory and onboard existing clients with a fully functioning demand and supply-side platform.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#88
post #17

Microsoft is on an interesting trajectory of late, but it also seems like there is some bifurcation as to what they're doing. On one hand they are trying to embrace Linux and pushing development tools forward, but on the other they are just making every slimy big tech type decision they can. I have my own personal axe to grind with them as they tricked my completely non tech savvy mother in law to upgrade her Surface…

Microsoft is giving the Linux heads a job in porting Linux environments to windows to deincentivize using Linux desktop and servers. It's in direct competition with redhat. Absorb and destroy.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#89

Adtech veteran here. This is week old news, and was expected by the industry for awhile ever since ATT failed to integrate Appnexus properly. Not sure why this thread has turned into so many off-topic complaints about Microsoft but this acquisition itself makes perfect sense. The duopoly of Google and Facebook has weakened with the changing landscape of mobile devices, tracking protection, and data regulation. Amazon…

People are complaining because they don't want adtech in everything. It has nothing to do with it being old news - it's news until the industry is leashed. Microsoft joining in isn't things getting better, it's things getting worse because it confirms a lot of suspicions people have.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#90
post #86
post #17

Microsoft is on an interesting trajectory of late, but it also seems like there is some bifurcation as to what they're doing. On one hand they are trying to embrace Linux and pushing development tools forward, but on the other they are just making every slimy big tech type decision they can. I have my own personal axe to grind with them as they tricked my completely non tech savvy mother in law to upgrade her Surface…

Honestly I have found that the iPad is great for older folks for this reason. Not to be an Apple shill, but I've found that things like bricked devices after an update don't happen basically ever.

I wish Apple would spend more time working on this use case. I'd really like a stripped-down, somewhat locked-down interface that could be remotely managed. It would be the greatest thing for elderly people with dementia. My Dad loved his iPad but was frequently frustrated when he strayed off into some screen, configuration setting, or mode he didn't understand.
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