Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Microsoft buys Xandr, AT&T’s advanced advertising business

fiercevideo.com

Post reply on HN
Print view View original

51–60 of 153 posts

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#51

Post by vel0city »

S_A_P wrote: post #17

Microsoft is on an interesting trajectory of late, but it also seems like there is some bifurcation as to what they're doing. On one hand they are trying to embrace Linux and pushing development tools forward, but on the other they are just making every slimy big tech type decision they can. I have my own personal axe to grind with them as they tricked my completely non tech savvy mother in law to upgrade her Surface…

Which Surface does she have? I've upgraded a few Surface tablets to 11 and have yet to experience the network drivers fail to work afterwards. Maybe it could also be that I waited a few months after it was out to upgrade and they already had a fix for that issue.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#52

Post by ssklash »

> Microsoft’s shared vision of empowering a free and open web and championing an open industry alternative via a global advertising marketplace makes it a great fit for Xandr.

> Microsoft can accelerate the delivery of its digital advertising and retail media solutions, shaping tomorrow’s digital ad marketplace into one that respects consumer privacy preferences, understands publishers’ relationships with consumers and helps advertisers meet their goals.

How do they write crap like this with a straight face?

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#53

Post by Guest42 »

13of40 wrote: post #39
S_A_P wrote: post #17

Microsoft is on an interesting trajectory of late, but it also seems like there is some bifurcation as to what they're doing. On one hand they are trying to embrace Linux and pushing development tools forward, but on the other they are just making every slimy big tech type decision they can. I have my own personal axe to grind with them as they tricked my completely non tech savvy mother in law to upgrade her Surface…

I feel it's strange that this kind of hyperbolic response to a network adapter driver bug is considered normal discourse.

I had a computer become bricked from w10 updates taking too much space, luckily I was able to switch to linux

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#54

Post by jraph »

S_A_P wrote: post #33
LeifCarrotson wrote: post #25

Earlier quoted context omitted.

"Some bifurcation" is quite an understatement! Unless you're trying to partition all actions into "good" and "bad", it's more like octofurcation or dodecafurcation. Microsoft is not a homogenous monolith...what does it even mean to split something that's already split apart? Here's an old org chart which shows Microsoft trifurcated: https://i.insider.com/4e0b340dcadcbbdd35120000 But realistically, each of 5 divisions…

This is a great point- I dramatically oversimplified what is going on. I do wonder how this is discussed internally. Since I started working as a dev back in the late 90s I feel like a lot of the optimism I had from tech improving our lives has largely been erased. Its probably just me getting old and pessimistic though :).

> a lot of the optimism I had from tech improving our lives has largely been erased

It can do both, and we should strive to both prevent it from degrading our lives, and make it improve them. That's the original purpose of our computers. This should drive us. It drives me. I'd say this is critically important.

Please try to do the right things, whoever reads this. Computer scientists are powerful and impactful. Please reflect on how and what you (and whoever pays you) spend your time on, how it impacts society and human beings (and beyond) and make sure your are at ease with what you come up with, whatever the scale of the impact is. Don't lie to yourself. This paragraph should not be painful to read.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#55

Post by S_A_P »

vel0city wrote: post #51
S_A_P wrote: post #17

Microsoft is on an interesting trajectory of late, but it also seems like there is some bifurcation as to what they're doing. On one hand they are trying to embrace Linux and pushing development tools forward, but on the other they are just making every slimy big tech type decision they can. I have my own personal axe to grind with them as they tricked my completely non tech savvy mother in law to upgrade her Surface…

Which Surface does she have? I've upgraded a few Surface tablets to 11 and have yet to experience the network drivers fail to work afterwards. Maybe it could also be that I waited a few months after it was out to upgrade and they already had a fix for that issue.

I dont recall offhand, it was purchased in 2020 I believe, but could be 2019. Its a midrange model.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#56

Post by mlazos »

LeifCarrotson wrote: post #25
S_A_P wrote: post #17

Microsoft is on an interesting trajectory of late, but it also seems like there is some bifurcation as to what they're doing. On one hand they are trying to embrace Linux and pushing development tools forward, but on the other they are just making every slimy big tech type decision they can. I have my own personal axe to grind with them as they tricked my completely non tech savvy mother in law to upgrade her Surface…

"Some bifurcation" is quite an understatement! Unless you're trying to partition all actions into "good" and "bad", it's more like octofurcation or dodecafurcation. Microsoft is not a homogenous monolith...what does it even mean to split something that's already split apart? Here's an old org chart which shows Microsoft trifurcated: https://i.insider.com/4e0b340dcadcbbdd35120000 But realistically, each of 5 divisions…

I currently work at Microsoft, and all I can say is that I actually have so much respect for CEOs lately. It takes a huge amount of foresight and understanding of human nature to move a company this size in the right direction, because you’re trying to incentivize all these divisions to behave the way you intend. As I’ve become more experienced I’ve learned that company culture is way more important than I thought when I first graduated college.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#57

Post by 13of40 »

S_A_P wrote: post #42
13of40 wrote: post #39

Earlier quoted context omitted.

I feel it's strange that this kind of hyperbolic response to a network adapter driver bug is considered normal discourse.

I dont know that its hyperbolic to be irritated that MS couldnt get an upgrade right on their own hardware, especially when it was installed by the use of dark patterns.

The hyperbolic part is assuming that each of their 100K employees, and just as many vendors, are complicit in and guilty for whatever bug has allegedly affected OP's mom's computer.

"Seriously if any MS folks are reading this- you really have pretty much erased any goodwill I had towards you"

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#58

Post by dabfiend19 »

blinkingled wrote: post #4

Why? Windows 11 as an advertising business wasn't nasty enough for Microsoft? I installed it on one of my sparingly used machines and it's as blatant as it gets. The Edge push, all the installed crapware, the telemetry and God knows what else - either way it didn't feel like I was running my own OS - instead it felt like I was running a rented one at a Kinkos.

MSFT was already xandr's biggest customer. they ran dedicated hardware just for MSFT, and already handled most of their ads for msn and Xbox. they were already deeply linked companies.

Re: Microsoft buys Xandr, AT&T’s advanced advertising business

#60

Post by PaulHoule »

pjmlp wrote: post #49
LeifCarrotson wrote: post #25

Earlier quoted context omitted.

"Some bifurcation" is quite an understatement! Unless you're trying to partition all actions into "good" and "bad", it's more like octofurcation or dodecafurcation. Microsoft is not a homogenous monolith...what does it even mean to split something that's already split apart? Here's an old org chart which shows Microsoft trifurcated: https://i.insider.com/4e0b340dcadcbbdd35120000 But realistically, each of 5 divisions…

I must admit Windows just doesn't know what they are supposed to do. UWP, .NET Native and C++/CX just tanked due to their mismanagement, and having burned the few believers with what are now about 5 rewrites since Windows 8 was introduced plus having dropped the .NET Native and C++/CX toolchains. Forget about.WinUI 3.0, it is so messed up that Windows 11 still needs to rely on UWP and WinUI 2.x, despite being "deprec…

It makes me think of the disaster of the Linux desktop and X Windows.

The first thing you notice about Linux is all the different widget sets that clash with each other such as Motif, Lesstif, tk, gtk, qt, fltk, wxWidgets and many more. They all seem to be in a competition to look worse than all of the competitors. They also seem to share the belief that "font metrics don't matter" and be completely indifferent if labels burst out of their space.

Microsoft has gone through almost as many widget sets for Windows. Muggles don't notice, but if you are a dev or learn to be observant you might realize that you are using 8 different widget sets in a given day. Microsoft has so often seemed to be 90 or 180 degrees behind phase with the rest of the world: I remember that awful time in the early 00's that theming widget sets was a fad and the program that ran your scanner was in a competition with similar programs to look uglier than the others, such as

https://mercy-evs.com/back-orifice-2000-78/

Then they came out with WPF which had wonderful support for theming but everybody was burned out from theming and nobody used it.

At least in Windows Vista Microsoft made the transition to the GPU first WDDM rendering model. In linux every decade is going to be the decade of Wayland but it will never actually happen, which is sad.

Post reply on HN