Well, I’d love to work for Apple, but I have no interest into moving from Minnesota suburbs to the Bay Area with all of its sanitation and ludicrous cost of living problems. If I was Apple… it was the wrong time to build fancy headquarters. You got a few years, and now the area around it is falling apart and your employees have fallen in love with remote work.
The Bay Area is 6900 square miles of land and cost of living is as high as any other metro on average per square mile. London, Tokyo, New York and pretty much every other major metropolis has problems akin to the Bay Area but we never quite as frequently refer to London or Tokyo “falling apart” the way we like to attract all our collective attention to bash the Bay Area here.
With all of its wealth and demand, the Bay Area should look like London or Tokyo or New York. Instead it looks like Tracy. It’s not falling apart, but neither is it growing up. It’s stagnant.