Earlier quoted context omitted.
It has been like that for a long time. The non-skippable intro screen warning viewers of the evils of unlicensed copying was only ever seen by people not watching an unlicensed copy. FWIW, I think movies need to take the same route music did. Ever since I found out I could just buy DRM-free high-quality audio at a reasonable price, I have happily paid for the music I like, because it was so very convenient. If it was…
Netflix & Spotify are currently worth $275bn & $45bn. I think it's quite unlikely that such results would be achieved with a pay-x-get-y store model. Even Disney & Universal, themselves enormously valuable companies, are greedily eying the platform model. It has everything they want. Recurring revenues. Content pushing abilities, which is usually the most strategically important asset. Platform monopoly potential, wh…
This is sharply contrasted with the so-called "purchase" model of Amazon or iTunes video, and even more with the way physical media works these days (comment above about Blu-ray).