I don't like it. Having a physical object the embodies your phone's identity is a lot easier to deal with in many ways than an ethereal emulation of said object. For instance, if I'm traveling I can just buy a SIM card at a kiosk and pop it in, even if I can only communicate through little more than pointing and grunting. Another example: I got a new phone recently, but since all my stuff was still on my old phone, a…
So use an Android. You have hundreds of manufacturers to choose from. People love Apple precisely because of their purist vision, and that's what made them the most valuable public company on earth.