> This is not the market changing, it's a law crushing a free market that already existed.The same could be said about outlawing slavery. Before you scream at me, let me take a step back: of course ad-tech is by far not as horribly bad as slavery. Still the practices they established in the last decades are a violation of human rights, in the european interpretation. They track and profile humans online to a level no private investigator could do offline. And we are at the beginning of what is possible: people place network active microphones and cameras in their homes or carry them around all day. Devices they no longer control, since "no root for consumers" became a security feature. Public spaces are increasingly surveilled by networked cameras, physical advertisements in public spaces and private businesses track wireless signals of nearby phones. Privatized mass surveillance became the norm in cyberspace and the same is happening in meatspace as well. And at the same time the algorithms that guess which content best manipulates individual people into buying, voting or believing something are getting better fast and are deployed at scale.
We are at a crossroads of how society will develop, and this mentality that corporations can collect and use personal data however they like (and they like to manipulate people) is no longer acceptable. And if these corporations weren't creepy enough with their systematic stalking, governments lean more and more towards also using that data. As long as the government promises it is "just for fighting crime" people are somewhat consenting, but on the territory of my country we had two totalitarian regimes in the last century that abused data gathering at scale to identify and oppress their political opposition, to terrorize and murder them. Horrors like the STASI must never happen again. Say no to surveillance capitalism while you still can, demand a constitutional right to the protection of personal data now! Because the freedom of governments and corporations must be limited, so the freedom of the people is preserved.
The market must change, it is necessary. What we want is that you can take your smartphone and tell it that it is ok if it connects to the supermarkets augmented reality and every ad-space you walk by becomes a personalized experience, if that is your choice. That is your freedom. Don't let the ad-provider of the supermarket make that choice for you. Don't let someone tell you that freedom means you could choose to not go to the supermarket and instead grow potatos in your one room flat. That is bullshit. Fuck that free market, give us free people.