But ads in real life do not prevent me from going on about my day. There is no analogy to interstitial pages with ads like in Forbes some time ago with the button Continue to your article: it would be infuriating if you had to view an ad before being able to use the subway ticketing system. You also don’t have ads on at the airport timetable screen. You don’t have pinkertons following you to learn your habits and sho…
But they do. You have to mentally process the incoming data first, then discard it. It's a waste of attention, especially with mind-catching ads you can't figure out immediately. Sometimes they are as blocking as browser pop-ups, e.g.: logotypes (or even full ads) displayed before a responsive UI is shown to you, duty-free zones in the airports, and so on. I am pretty sure we will soon have real-life targeted billboa…
This isn't even particularly new tech, they prototyped roadside billboards thay could infer what radio stations the cars driving by were listening to, and this was in the early 2000s