Earlier quoted context omitted.
When you sign up for a store loyalty card, there's usually a form you fill out and sign. That's your "cookie consent".
I don't have a problem with accepting some ToS when I sign up to a service. My problem is this new law where you have to accept the ToS of every single website on the internet before you can use it, then the ad networks, the analytics services, etc. It would be like having to sign a ream of papers every time I enter a store.
Thus the “new” GDPR is predicated on the idea that consent given under “... or GTFO” terms is invalid, given the imbalance in negotiating power, and said consent (where required) had to be voluntary by that definition. The result is cigarette-labelling-level malicious compliance on part of website operators (and compliance-in-a-box vendors they use).
Many of the things you see, such as requiring you to turn off every single “purpose” or “partner”, are manifestly illegal (or rather, don’t legally constitute voluntary consent, so showing them is legal but tracking you afterwards isn’t), but enforcement has been lackluster so far. We’ll see where we end up I guess. (I genuinely don’t know how I want this to go.)