91–100 of 116 posts
This change is all about setting up reddit so that it can better handle future growth and opportunities. FTFY: This change is all about setting up reddit so that it can be be sold.
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> a company like Johnson & Johnson isn't going to bother with r/parenting This is false. My girlfriend works in social media at a Fortune 100 company. Just a few of their many products are geared toward babies and other things of interest to parents. She attends "mommy blogger" conferences, reaches out to people on Twitter and Facebook, and otherwise works with people who have a substantial audience in order to adver…
> This is false. My girlfriend works in social media at a Fortune 100 company. Just a few of their many products are geared toward babies and other things of interest to parents. She attends "mommy blogger" conferences, reaches out to people on Twitter and Facebook, and otherwise works with people who have a substantial audience in order to advertise with them. By bother he meant spend a bunch of cash, not @reply to…
My girlfriend doesn't work the spammer role that you seem to be envisioning. Her job is to discover an audience that is actually interested in the products her company offers and to reach out to them. Part of that job is to manage the Facebook presence for products that have well over 100,000 followers. Another part, as I said, is to find relevant blogs and other websites frequented by visitors of an appropriate demographic as a platform for their ad campaigns.
I brought real information to this thread. There was no reason whatsoever for you to shit on that.
The question for reddit isn't whether or not people enjoy it and want to spend time on it, but whether or not the owners can make money selling those people's attention. The traffic to reddit - while admirably large - is relatively unattractive to most advertisers. "Reach" (impressions/eyeballs) are only important insofar as you're talking to someone who might buy what you're selling (see "relevancy"). The sub-reddit…
There are great little ideas that are not being managed effectively in my opinion. For instance, it costs more to target a particular subreddit than the whole website, which is not particularly good for the kinds of small businesses that could really benefit from the service (there's also a daily minimum -- $20/day for site-wide, and $30/day for subreddit buys -- compared to Google, and Facebook's $1/day minimum).
Secondly, the true genius of the Reddit ad system is that your ad looks a lot like a regular submission. Think about the power of Adwords -- your ad looks just like the content your potential buyers came to consume anyway.
Thirdly, and here is the double-edged sword -- in the comments, a conversation (actually, a long-term, multiparty conversation) can build around your company. The power of this is truly great; however the implementation has been spotty. Every post on Reddit is submitted via a community with rules, and moderators. The one exception to this is self serve ads. What you end up with is a lot of spam and trolling in your self-serve ad, which defeats the whole purpose of having the comments in the first place.
Unfortunately, in my experience, the admins aren't sure what to say and fallback on free speech adherence, etc. although many posts and comments are taken down in various subreddits due to a lack of observance on the part of the commentor or OP to that sub's rules.
TL;DR: Reddit's self-serve ad system is a billion dollar idea in the making, but only if the culture of the community and more importantly the admins allow it to be so.
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In my experience, I've gotten really poor responses from the Reddit admins almost every time. When I say poor I mean 'none'. I don't think it's a function of them being bad or lazy, but being such a small team for such an enormous site. I can't imagine being the sole community manager for such a monster. You have to triage between "will answer tersely" and "will ignore". And unless it's a lawsuit or a fire about to b…
I know what you mean. It must be pretty hard. I tried many times with no luck. Shame really, because @reddit.com could be deployed like really really fast. I guess I'll give it another go perhaps. Maybe use a promoted ad to get their attention (and support Reddit in the process :) )
I've mentioned this before in a different comment: http://news.ycombinator.com/item?id=2948396 I would like to see reddit release a product where I, can implement a forum system much like reddit but completely autonomous and hosted on their own service - basically a replacement to the dreaded phpBB. Hell, I'd pay for it.
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Even something like coffee table books would be a nightmare to get all the rights lined up. Having users post content on an open website allows you to shrug off a lot of these problems compared to actually publishing it yourself. A lot of the content on Reddit consists in writing from people using throwaway accounts they'll never check again (i.e. /r/IAmA, /r/AskReddit, etc.) or in "borrowing" images from pop culture…
Wasn't that their original business model. I don't think it went very far (although it got them to a ramen level profitability). They also have things like /r/dragonage taht was setup by EA (possibly with a fee?) to promote the game
Reddit would be perfect for it, and for campuses with less generous email policies. It doesn't interfere with work communication and its better suited for the sort of discussions and arguments that email often plays host to.
As a student, I can't speak much for companies. And I'm aware of Reddit's recent College promotion and how easy it is to make, moderate, etc a new Reddit. But a dedicated Reddit integrated with college websites or email could be a profit stream.
Sad to see them hiring an outside CEO instead of promoting from within. I don't think hired CEOs work so well for products that are still at the stage Reddit is at. They need someone with deep, intimate knowledge of the community and the product. The best source for that in my opinion would be internal.
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"The sub-reddit system could theoretically segment the audience in interesting ways, but other than r/gaming, there aren't many natural industry fits amongst popular sub-reddits." In my opinion this is only true for a few (admittedly most popular) subreddits like r/funny and r/wtf and everything nsfw . Nearly every subreddit that I read has an industry that fits, r/photography -> photo gear, r/parenting -> baby stuff…
Exactly, Some more examples: r/motorcycles r/programming r/$PROGRAMMING_LANGUAGE r/linux etc. The NSFW ones are tricky. On one hand there's a lot of money in porn. But most of the content there is either stuff from porn companies (that would be paying for ads), or amateur stuff, and would an amateur audience like porn company ads?
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Nailed it, joshklein. In fact, publishing xkcd and SMBC (along with the other breadpig products) has taught me a few things about that world. I'm hoping reddit makes good use of them.
The founder of reddit throwing a "nailed it" at me is kind of a swoon-worthy moment. Thanks.
A co-founder.