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Reddit becomes reddit Inc.

blog.reddit.com

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Re: Reddit becomes reddit Inc.

#82
post #79

Earlier quoted context omitted.

I didn't say they can't. But the guys you mentioned showed clear signs of wanting to lead right from the start. Zuckerberg and Gates in particular started off with big egos, big ambitions and a clear desire to spearhead a technological vision. Again, I don't know the Reddit team, but have you seen any of their developers taking any kind of leadship initiative?

i think they did a pretty good job increasing the monthly page views to 1.6 billion..

That is not an example of a developer taking leadership initiative.

Re: Reddit becomes reddit Inc.

#83

Earlier quoted context omitted.

They're currently experiencing explosive growth: http://soshable.com/reddit-traffic-has-exploded-in-12-months... They have also, in my opinion, implemented mainstream and niche news so well (via subreddits) that they're not in immediate danger of being replaced by another aggregate news and/or niche site.

> they're not in immediate danger of being replaced by another aggregate news and/or niche site // I'd say they're not in immediate danger because they're not making a profit and most businesses that have the sort of money needed to support such an effort (ie the large traffic) don't want to waste money on something that's not going to make a profit. Indeed Conde Nast appear to have only recently and quite reluctantl…

I've never really looked at Reddit as a company that wanted to grow under Conde Naste. They were able to demonstrate their value through influence. Now that they are a separated from Conde and under new expectations one level above from Advance, we can see what it is they're made of and if they're really going to be able to be profitable.

Re: Reddit becomes reddit Inc.

#84
Here are a bunch of monetization ideas that wont divert too much from their culture:

1. paid mobile apps 2. paid API access 3. build an internal Flattr like service 4. offline events 5. go compete with Disqus

Re: Reddit becomes reddit Inc.

#85

The question for reddit isn't whether or not people enjoy it and want to spend time on it, but whether or not the owners can make money selling those people's attention. The traffic to reddit - while admirably large - is relatively unattractive to most advertisers. "Reach" (impressions/eyeballs) are only important insofar as you're talking to someone who might buy what you're selling (see "relevancy"). The sub-reddit…

Even something like coffee table books would be a nightmare to get all the rights lined up. Having users post content on an open website allows you to shrug off a lot of these problems compared to actually publishing it yourself. A lot of the content on Reddit consists in writing from people using throwaway accounts they'll never check again (i.e. /r/IAmA, /r/AskReddit, etc.) or in "borrowing" images from pop culture…

Wasn't that their original business model. I don't think it went very far (although it got them to a ramen level profitability).

They also have things like /r/dragonage taht was setup by EA (possibly with a fee?) to promote the game

Re: Reddit becomes reddit Inc.

#86
post #61
post #24

Sad to see them hiring an outside CEO instead of promoting from within. I don't think hired CEOs work so well for products that are still at the stage Reddit is at. They need someone with deep, intimate knowledge of the community and the product. The best source for that in my opinion would be internal.

I believe they only have one person from within still there that could do it.

Like hueypriest hasn't become enough of an egotistical megalomaniac as it is, he has been banning entire reddits, creating an army of super mods and shadow banning anyone who questions his decisions. Great CEO material right there...

Re: Reddit becomes reddit Inc.

#87

The question for reddit isn't whether or not people enjoy it and want to spend time on it, but whether or not the owners can make money selling those people's attention. The traffic to reddit - while admirably large - is relatively unattractive to most advertisers. "Reach" (impressions/eyeballs) are only important insofar as you're talking to someone who might buy what you're selling (see "relevancy"). The sub-reddit…

/r/forhire could compete with craigslist if it was managed right, I think.

they could do a /r/forRent, etc. also. Reddit has a lot of opportunities. Let's hope the CEO can figure out how to captialize on some of them.

Re: Reddit becomes reddit Inc.

#88

The question for reddit isn't whether or not people enjoy it and want to spend time on it, but whether or not the owners can make money selling those people's attention. The traffic to reddit - while admirably large - is relatively unattractive to most advertisers. "Reach" (impressions/eyeballs) are only important insofar as you're talking to someone who might buy what you're selling (see "relevancy"). The sub-reddit…

Even something like coffee table books would be a nightmare to get all the rights lined up. Having users post content on an open website allows you to shrug off a lot of these problems compared to actually publishing it yourself. A lot of the content on Reddit consists in writing from people using throwaway accounts they'll never check again (i.e. /r/IAmA, /r/AskReddit, etc.) or in "borrowing" images from pop culture…

The rights are already lined up. From Reddit's TOS (http://www.reddit.com/help/useragreement):

>...you agree that by posting messages...you grant us a royalty-free, perpetual, non-exclusive, unrestricted, worldwide license to use, reproduce, modify, adapt, translate, enhance, transmit, distribute, publicly perform, display, or sublicense any such communication in any medium (now in existence or hereinafter developed) and for any purpose, including commercial purposes, and to authorize others to do so.

In fact, reddit has already used user content to create products. They've done shirts (http://store.xkcd.com/reddit/#Jawsbackwardstshirt) and posters (http://store.xkcd.com/reddit/#Cuiltheoryposter) based off of comments or submissions.

Re: Reddit becomes reddit Inc.

#89
I've mentioned this before in a different comment: http://news.ycombinator.com/item?id=2948396

I would like to see reddit release a product where I, can implement a forum system much like reddit but completely autonomous and hosted on their own service - basically a replacement to the dreaded phpBB. Hell, I'd pay for it.

Re: Reddit becomes reddit Inc.

#90

Earlier quoted context omitted.

You're not wrong by any means, but it's also a question of scale and purchasing power. There's no doubt that r/parenting is filled with people worth talking to about, say, baby products. But then look at the advertising sales minisite for Babycenter.com[1]; a company like Johnson & Johnson isn't going to bother with r/parenting. Smaller companies might be interested, but small companies don't spend much money on ads.…

> a company like Johnson & Johnson isn't going to bother with r/parenting This is false. My girlfriend works in social media at a Fortune 100 company. Just a few of their many products are geared toward babies and other things of interest to parents. She attends "mommy blogger" conferences, reaches out to people on Twitter and Facebook, and otherwise works with people who have a substantial audience in order to adver…

> This is false. My girlfriend works in social media at a Fortune 100 company. Just a few of their many products are geared toward babies and other things of interest to parents. She attends "mommy blogger" conferences, reaches out to people on Twitter and Facebook, and otherwise works with people who have a substantial audience in order to advertise with them.

By bother he meant spend a bunch of cash, not @reply to people on Twitter. They can hire your girlfriend to submit stuff and comment on reddit all day, but that doesn't give reddit any revenue.

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