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Reddit becomes reddit Inc.

blog.reddit.com

21–30 of 116 posts

Re: Reddit becomes reddit Inc.

#21
post #9

So. Who will end up buying this new reddit with high traffic and lots of user affection? How much? I'd say 50M$ would be adequate.

Would be really amazed if Reddit would sell so low, considering their fast-growing visitor numbers. http://blog.reddit.com/2011/09/how-reddit-works.html

However, Reddit users are notoriously cheap and anti-commercial.

Re: Reddit becomes reddit Inc.

#22
This change is all about setting up reddit so that it can better handle future growth and opportunities.

FTFY: This change is all about setting up reddit so that it can be be sold.

Re: Reddit becomes reddit Inc.

#23
post #17

Earlier quoted context omitted.

They're currently experiencing explosive growth: http://soshable.com/reddit-traffic-has-exploded-in-12-months... They have also, in my opinion, implemented mainstream and niche news so well (via subreddits) that they're not in immediate danger of being replaced by another aggregate news and/or niche site.

>They're currently experiencing explosive growth so was Digg, and Fark before it, and Slashdot before that. Am I wrong? History shows that these sites are basically popular for a certain amount of time, and then they lose huge market share when they inevitably do something to sour the community-at-large (like trying to monetize).

Appropriately for a discussion about Reddit, downvoted for having a minority opinion :)

Re: Reddit becomes reddit Inc.

#24
Sad to see them hiring an outside CEO instead of promoting from within. I don't think hired CEOs work so well for products that are still at the stage Reddit is at.

They need someone with deep, intimate knowledge of the community and the product. The best source for that in my opinion would be internal.

Re: Reddit becomes reddit Inc.

#25

Perhaps it's dying and they are trying to cut it loose first.

They're currently experiencing explosive growth: http://soshable.com/reddit-traffic-has-exploded-in-12-months... They have also, in my opinion, implemented mainstream and niche news so well (via subreddits) that they're not in immediate danger of being replaced by another aggregate news and/or niche site.

Traffic growth is a cost, not a revenue. Usually there's some revenue associated with that traffic growth, but there's no indication Reddit's infamously anti-commercial user base is very easy to monetize.

Re: Reddit becomes reddit Inc.

#26
post #17

Earlier quoted context omitted.

They're currently experiencing explosive growth: http://soshable.com/reddit-traffic-has-exploded-in-12-months... They have also, in my opinion, implemented mainstream and niche news so well (via subreddits) that they're not in immediate danger of being replaced by another aggregate news and/or niche site.

>They're currently experiencing explosive growth so was Digg, and Fark before it, and Slashdot before that. Am I wrong? History shows that these sites are basically popular for a certain amount of time, and then they lose huge market share when they inevitably do something to sour the community-at-large (like trying to monetize).

The thing is, Reddit started at the same time Digg did. It's been growing slowly and consistently ever since. Their growth rate actually hasn't changed much over time.

Reddit figured out how to support subcommunities in a way that those other sites never did. In my opinion that's what's different.

See also: social networks. Every social network was a passing fad...until Facebook wasn't.

Re: Reddit becomes reddit Inc.

#27
post #9

So. Who will end up buying this new reddit with high traffic and lots of user affection? How much? I'd say 50M$ would be adequate.

Would be really amazed if Reddit would sell so low, considering their fast-growing visitor numbers. http://blog.reddit.com/2011/09/how-reddit-works.html

Remember Reddit Only has one ad per pageview

Re: Reddit becomes reddit Inc.

#28
post #21

Earlier quoted context omitted.

Would be really amazed if Reddit would sell so low, considering their fast-growing visitor numbers. http://blog.reddit.com/2011/09/how-reddit-works.html

However, Reddit users are notoriously cheap and anti-commercial.

As the user base grows there is a growing amount of thinly disguised commercial content that sneaks in, often through strategic product placement in pictures.

Since the community is less vigilant than it used to, I assume that the newcomers are less concerned about commerce.

Re: Reddit becomes reddit Inc.

#29

Perhaps it's dying and they are trying to cut it loose first.

They're currently experiencing explosive growth: http://soshable.com/reddit-traffic-has-exploded-in-12-months... They have also, in my opinion, implemented mainstream and niche news so well (via subreddits) that they're not in immediate danger of being replaced by another aggregate news and/or niche site.

>they're not in immediate danger of being replaced by another aggregate news and/or niche site //

I'd say they're not in immediate danger because they're not making a profit and most businesses that have the sort of money needed to support such an effort (ie the large traffic) don't want to waste money on something that's not going to make a profit. Indeed Conde Nast appear to have only recently and quite reluctantly allowed reddit some more resources.

Explosive growth in traffic, yes, what's the balance sheet look like.

Re: Reddit becomes reddit Inc.

#30
post #24

Sad to see them hiring an outside CEO instead of promoting from within. I don't think hired CEOs work so well for products that are still at the stage Reddit is at. They need someone with deep, intimate knowledge of the community and the product. The best source for that in my opinion would be internal.

Reddit is currently a small team of developers, so there's really no "within" to promote from. I don't know them personally, but I somehow doubt any of the developers wants to be CEO.
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