i care, there is an old saying, absolute power, corrupts absolutely. it is almost never a good sign when power is centralized among a few actors.
online, offline just in general. democratic societies formed knowing this, but there is a will to power among certain people who will at any cost affordable to them will try and become the center focus of attention.
you see this in mega corporations eating up smaller companies in order to centralized power and indirectly control the market.
in the same way, actors use money to pump into traditional and social media in order to influence the masses or part of the masses to sway towards their agenda. which may or may not benefit society.
media is very powerful especially if the transmission is consistent in messaging, and broad as well. meaning coming from many angles to achieve said goal or agenda.
it can be very intoxicating once the scale tips towards the agenda, then social pressure or peer pressure to fit in takes control. it's a very odd thing to observe herd mentality from an outside perspective and almost instantly hammered down and framed as a negative thing to those who are entrenched within conditioning.
i believe transparency is the only way we can subvert mental coups, if we know who is funding what then we can consciously ask why and then maybe, just maybe we will become enlightened of an atrocity before it is too late.