Whenever I read one of these TC articles claiming that apparent conflicts of interest are laughable, I'm amazed, mainly because I accept the claim for a couple of paragraphs before I blink several times and wonder,
what on earth am I thinking?! It seems passionate and outraged hyperbole can take my eyes off the rabbit temporarily.
You can't make conflicts of interest go away just by saying, "No, but he's a really honest guy." That's supposed to be a given. That's the entry fee to persuasive analysis and distinguished news reporting. You'd better be honest AND free from conflicts of interest. I don't think there's a world where people take dishonest reporters seriously, just so long as the agent has no conflicts of interest.
Beyond that, no matter how honest you think you are, you are subject to the same cognitive biases that all humans are. As a matter of fact, bias is the rule, not the exception. We've never seen, nor could we really comprehend what a person free from cognitive bias would look or act like. It's completely alien. That's why we have all these checks and balances when apprehending truth, because some of the smartest of us realize that truth is shrouded in a dense fog and all we have is a dim flashlight to make out shapes in the mist.
How powerful and non-volitional is bias? I read the Four Hour Body the other day, and there's an anecdote about how the CEO of Evernote, Phil Libin, did a weight loss experiment. He made no conscious changes to his diet or exercise routine or usual habits. He did, however, track his weight everyday in a spreadsheet and charted a line from his current weight to his ideal weight. On either side of the line he charted boundaries within which his weight should fall for each day over the period. After 6 months, he'd lost something like 28 pounds. Understand, he made no proactive effort to lose the weight:
“I actually made a conscious effort not to deviate from my diet or exercise routine during this experiment. That is, I continued to eat whatever I wanted and got absolutely no exercise. The goal was to see how just the situational awareness of where I was each day would affect my weight. I suspect it affected thousands of minute decisions that I made over the time period, even though I couldn’t tell you which.”
That's why you can't wave your hands over conflicts of interest.