The article is a troll, here to elicit an emotional response that will sell a book.
Enter the strawman: "In my book, Think: Straight Talk for Women to Stay Smart in a Dumbed-Down World, I reveal that 15 to 18 per cent of under-12 girls in the United States now wear mascara, eyeliner and lipstick regularly; eating disorders are up, and self-esteem is down; and 25 per cent of young American women would rather win America's Next Top Model than the Nobel Peace Prize. Even bright, successful, university-educated women say they'd rather be hot than smart. A Miami mother recently died from cosmetic surgery, leaving behind two teenagers."
Would the hysterical premise of the article hold true if you substituted common male gripes or practices? What percentage of boys aspire to be basketball or baseball players instead of whatever profession is deemed acceptable? How many young men would rather be football heroes than academics? How many would rather win a NASCAR race than win the Nobel Prize? Did a Miami father die of a heart attack because he was playing basketball at 45 in 100 degree heat?
It's easy and convenient to beat up strawmen and find a sexist boogeyman behind every perceived problem. Just don't lose sight of the fact that when you do that, you are dumbing things down.