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People are biased against creative ideas, studies find

news.cornell.edu

31–40 of 43 posts

Re: People are biased against creative ideas, studies find

#31
For me it is rewarding to here these findings written on paper. I am forever generating ideas and am continuously faced with awkard silences as people are not sure whether to laugh or congratulate me - it seems true, many people are unable to distinguish a good idea from a bad one (although the article talks specifically about 'creativity').

NB: In many occasions laughing maybe the most appropriate option!

Re: People are biased against creative ideas, studies find

#32
post #23
post #22

Earlier quoted context omitted.

What were the tests? And how were you anomalous? From your description, it sounds like this was a more validating experience than awards. Why do you think that is?

The anomalous stuff just popped up in the team building stuff. They displayed the results and I wasn't normal, intact my results seemed like they might be completely wrong. At the time I was working for a large courier company, in an IT department, improving delivery tracking systems. To get someone off the scale in metrics not generally found in an IT department is an anomaly. Maybe if it was a group of artists I ma…

Just going to leave this here.

https://secure.wikimedia.org/wikipedia/en/wiki/Dunning%E2%80...

Re: People are biased against creative ideas, studies find

#33
"People dismiss creative ideas in favor of ideas that are purely practical -- tried and true."

What about practical, creative ideas, aka. hacks and lifehacks? Most of the people I know dismiss any 'non-standard' solution unless you actually implement it, and then force them to accept it. If you tell your idea before actually realizing it, there's no way they'll let you.

Also reminds me of stories from "Surely You're Joking, Mr. Feynman!" - it seems that Feynman experienced this first-hand as a child, when trying to optimize some kitchen chores (one of the solutions is now sold in stores, and nobody objects it now...).

Re: People are biased against creative ideas, studies find

#34
It is totally reasonable that people act like that. They already have experience in how they solve their daily problems. So beside being highly unlikely to work, new ideas also mean a cost of relearning old habits. This is a big cost and people don't want to do that. Actually we spent a lot of time and energy to not need to relearn our habits so often. Not having to pay this cost is luxury or maybe even goal of life to many people.

Re: People are biased against creative ideas, studies find

#36
I've observed this as well and I think I've recently glommed onto an idea that seems to explain it.

Most people operate in their day-to-day via procedures. They learn that to accomplish task X, they do A then B then C.

Creative ideas require a procedure-less thinking process (or at least one where the procedure is not all that important so long as X is accomplished).

Most of the time I've hit resistance to a creative idea is because it requires people to learn new procedures to implement the idea. "You mean to accomplish X I should do A then D then F? What's wrong with A, B then C?"

Even in the face of evidence that the new idea might be easier, or faster, or as a side-effect also accomplish task Y, people simply don't want to take the mental effort to learn the new process.

Creative thinking is just not highly valued among the vast majority of humanity and it's a very hard sell.

Re: People are biased against creative ideas, studies find

#38
post #16

The study sounds dubious. (Though I do agree with the conclusion, but for other reasons). > For example, subjects had a negative reaction to a running shoe equipped with nanotechnology that adjusted fabric thickness to cool the foot and reduce blisters. As if no reasonable person could ever have a negative reaction to that? I hope this wasn't their only test. Personally, I think most people are biased against creativ…

>Goncalo said this bias caused subjects to reject ideas for new products that were novel and high quality.

Article lost me here. Because its hard to judge an idea as 'novel and high quality' in prospect. They should have used an idea that's proven but unknown to the test subjects.Makes the study harder but you end up with more concrete proof.

Re: People are biased against creative ideas, studies find

#39
post #34

It is totally reasonable that people act like that. They already have experience in how they solve their daily problems. So beside being highly unlikely to work, new ideas also mean a cost of relearning old habits. This is a big cost and people don't want to do that. Actually we spent a lot of time and energy to not need to relearn our habits so often. Not having to pay this cost is luxury or maybe even goal of life…

Yes! Sadly most of the new "visionary", "creative" ideas people try to promulgate are, in fact, bad. Usually there's a reason things are done the way they are, and the complexities of the current system are hard to appreciate from the outside. So a bias against "creative" ideas may be entirely appropriate.

Now, on the flip side, some creative ideas are awesome, and would be great, but no one knows about them, and everyone is tired of suffering through the 99% that are fiascoes, so they resist them. It's a pity, but the response is a reasonable one. Thus both the barriers to, and the rewards of, a truly groundbreaking innovation are high, and the innovator is called upon to do a lot of painful, frustrating, tedious selling of the idea.

Re: People are biased against creative ideas, studies find

#40
post #36

I've observed this as well and I think I've recently glommed onto an idea that seems to explain it. Most people operate in their day-to-day via procedures. They learn that to accomplish task X, they do A then B then C. Creative ideas require a procedure-less thinking process (or at least one where the procedure is not all that important so long as X is accomplished). Most of the time I've hit resistance to a creative…

I always thought it was evolutionary. To be afraid of change and new things because new things bring unforeseen consequences. Better to stick with what works, picking berries in this bush, rather than venture across the river to get to the other bushes and risk being eaten by something.

Also, I remember a study done a long time ago on primates on an island. They all had a very specific way of opening coconuts or whatever, that they taught their young and each other, it wasn't very effective. So the researchers taught one of the primates a new and better way of opening a coconut and released him back with the others. Even though they others could clearly see that his way of opening coconuts was better and easier, the group stuck with the ways of the old. Perhaps because they wanted to conform and not stand out. Little by little a large number of them started using the new method over time. And when a certain percentage of them were using the new method the others converted as well. Lesson: We do what we do because society tells us to.

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