Totally agree, I’ve always insisted myself and/or my team are called “infrastructure”[1], who provide the platform for the rest of engineering to deploy stuff to (devops). But when hiring for this team, have always used devops as the title because it brings in the right type of candidates. [1] platform is probably a better name :)
It's helpless to argue for changing the name. You'll never convince people whose careers are tied to DevOps to change the word they use.
We should come up with a buzzword that that we can use for a few years to indicate real-DevOps. It will be taken over by the same managers shortly after, but it can be used by for a little while by people who know the real deal.
We can call this "buzzword maintenance". The industry of engineers agrees to regularly update lingo to keep ahead of corporate concept degradation.
We can do this for agile and DevOps, at least. I suggest taborca (acrobat backwards) and DesMis (designer-mission). These were done with just a quick thesaurus search.