> It's easy to scapegoat "the media" as an entity, but insofar as it exists, the media and what it publishes is downstream of what individuals in society want to see and hear.
This seems very naive. Media companies are not working for the public, which pays pennies to the dollar compared to advertising. Not to mention, everyone in power knows how much the public is influenced by media, and takes care to cultivate their relationship with media through all means possible - donations, access journalism (you publish something bad about me? See if anyone in your whole paper gets one more "leak" from us), friendships with the editors and managers and so on.
Not to mention, you're making an assumption that the media has a responsibility of extracting the maximum possible engagement, which is definitely not a given. Even if Rachel Maddow or Tucker Carlson get the maximum possible engagement, that doesn't make it ethical to put such partisan and deceptive voices front and center. This is essentially a way of manipulating emotion, just like advertising, it's not a democratic style of "listening to your consumer".
Finally, there is a difference between the style that media chooses to employ, which the public has some influence on; and the content they actually publish, which is much more controlled by management and special interests groups. Just look at stories that don't get published - for example, when Ruth Badger Ginsburg was interviewed, she noted that she didn't agree with athletes kneeling; but, the interviewers decided that this will hurt her image among the left, so they just cut out this part of her interview.