31–40 of 65 posts
for those that didn't get it: the ad shows a normal conversation between two people. it wants to show that pcs are for normal people. this is achieved because it makes you think: hey look here are two famous people discussing something normal... that's the thought that runs in your subconsious and thats what microsoft wants, where instead the message of Apple ads is hey "we use mac, we are better than you" bullshit..…
I don't know what you all are talking about: clearly this is just a teaser ad for Microsoft's new Edible PC. It comes in three editions: moist ($100), chewy ($150), and moist and chewy ($350).
Don't forget Ultimate Moist and Chewy ($500) and Enterprise Moist and Chewy ($750)
Of course, even the best advertising company can't save Microsoft. They need a miracle.
How long do you think it will take for the market cap of Amazon and Google to surpass Microsoft? In 100 years and beyond, Microsoft will disappear and Google will achieve immortality, at least until we abolish capitalism.
This advertising campaign will be a great critical success. It's a sublimely entertaining advertisement and a really nice thing to do for Bill Gates. This 300MM blitz will really humanize Bill Gates to the TV watching public. Of course, even the best advertising company can't save Microsoft. They need a miracle. How long do you think it will take for the market cap of Amazon and Google to surpass Microsoft? In 100 ye…
I suspect that, in a mere 25 years, Google will get the same respect that Microsoft does today (ie some, at least from some quarters, but much less than heyday levels). Some young bucks will come along with the same combination of smarts and business savvy and build the next big thing, and lots of the bright people currently at Google will have retired or moved on to other things.
I guess they feel the first step towards humanizing Microsoft is humanizing Bill Gates.
Funny, I watched it and I though: I guess they want to start the hero worship of bill gates. (Mind meld? A sign from above? Running into a store to be a personal servant?)
I think the ad is rather brilliant. The whole "wtf" vibe is what they were going for. You have to always remember that this ad and the followup ads are part of a much larger campaign that is basically going to be a saga of microsoft advertising. Think of this as one of the first few pages in a chapter within a long book.
for those that didn't get it: the ad shows a normal conversation between two people. it wants to show that pcs are for normal people. this is achieved because it makes you think: hey look here are two famous people discussing something normal... that's the thought that runs in your subconsious and thats what microsoft wants, where instead the message of Apple ads is hey "we use mac, we are better than you" bullshit..…
If you have to explain an ad then it has failed.