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Google is building a new augmented reality device and operating system

arstechnica.com

81–90 of 205 posts

Re: Google is building a new augmented reality device and operating system

#81
post #60

Earlier quoted context omitted.

Glass was not AR. It was a tiny screen you had to shift your focus to. I should change my usernames to glasswasnotar because I feel like I am always saying that when people talk about glass and ar

How is a tiny screen overlaid in an accessible field of vision, not totally obscuring your perception of reality, NOT "augmenting reality"? I agree it barely meets the threshold, but I don't write it off as not AR full stop.

It wasn't an overlay and wasn't powerful enough to do much with the camera in any realtime way. It was closer to a low powered smart watch that's mostly always in view.

Re: Google is building a new augmented reality device and operating system

#82
post #23
post #14

Whenever I transpose my comments to HN, I usually do some light editing. The following comment is unedited because this headline kinda fired me up. Considering how Google’s treated AR and VR in the last 10 years, hyping people up then quietly pulling back support and finally cancellation after just 2-3 years, I don’t see this going well. They had a toehold 6-10 years ago which they could have easily kept iterating on…

Tango did, 7 years ago, everything ARKit does today. All they had to do was loss-lead on a showstopper of a phone with one killer app. They basically stripped down Tango to create ARCore, and lost the SLAM space to Apple and Niantic. No one realizes it yet, but this is about as bad as Microsoft losing the web to Google.

I think Asus did have Tango phones but it wasn't quite powerful enough. It couldn't compete with sexier flagships of the same year.

Re: Google is building a new augmented reality device and operating system

#83
post #47

Earlier quoted context omitted.

This, but unironically. Under alternative systems you aren't going to choose what to look at

Could you expand on this? There are many economic/political systems in which people have more freedom than in capitalism.

No need to expand on religious beliefs. All it takes is faith.

Re: Google is building a new augmented reality device and operating system

#85
So it seems like the tech giants may be in a race towards creating the "metaverse", or "metaverses". As a kid this would have been an incredibly exciting idea, but instead this kind of news creates a weird feeling in the bottom of my stomach. That's mostly for two reasons:

1. It seems like efforts so far towards creating the metaverse are heavily focused on reproducing the inequalities and status heirarchies we have in this reality. What's the point of escaping into a virtual world if it's just another place to get on a status treadmill?

2. Is there any chance that this is going to be an open, standards-based system like the current internet? It seems like this will almost certainly be a walled garden, or a set of walled gardens tightly controlled by a few powerful corporations. Will the open web be "legacy" which is gradually fazed out?

Even Niel Stephenson's metaverse in Snow Crash was not this dystopian.

Re: Google is building a new augmented reality device and operating system

#86
post #14

Whenever I transpose my comments to HN, I usually do some light editing. The following comment is unedited because this headline kinda fired me up. Considering how Google’s treated AR and VR in the last 10 years, hyping people up then quietly pulling back support and finally cancellation after just 2-3 years, I don’t see this going well. They had a toehold 6-10 years ago which they could have easily kept iterating on…

The moment I saw the headline I was itching to express this exact sentiment.

Google seems unable to plan long-term - they had some of the most interesting VR and AR tech early-on but completely squandered the early lead by lacking any institutional commitment to the field.

Google was among the first to put specialized sensors on devices to gain a structural understanding of your surrounding physical environment. They canned it.

Google was among the first to ship accessible, affordable VR devices via Daydream. They canned that, too.

Google's SLAM implementation was best-in-class for a while, and has basically failed to turn that into anything while FB caught up.

The company as a whole seems to have no concept of long-term strategy. Every endeavor is dipped into with the most tepid of toes, and abandoned at the first sign of difficulty (see: Stadia, Allo, oh boy I can continue). A ton of fantastic research and work goes into products that the company should continue investing losses in for long-term strategic advantage, but the company ends up pursuing the worst of both worlds: paying for the R&D and then changing strategies on a whim.

I know the messaging thing is a dead horse but it deserves to be beaten some more: Google should be fielding an iMessage competitor by now, if only to complete the platform narrative, even if it will always lose to WhatsApp. But instead it has no iMessage competitor and has rebooted its messaging strategy 10x for no discernible results. The minimum of what they needed to do was just to field a competent, stable messaging app that serves as a usable baseline for Android users... and they failed even that.

And having been inside the sausage factory myself there's one huge lever that can be pulled here: Google upper management needs to get way more obsessive about products and long-term roadmaps.

The reason why these projects die so easily is because they tend to be owned by mid-level managers and junior execs, a tier of the company where there is intense turnover. Projects die when their patrons leave the company, get promoted, move orgs, or just generally lose interest. There is frequently no champion for the project besides whichever manager/junior exec owns it. If the company hopes to invest in a field long enough for it to actually bear fruit, the commitments need to come directly from the top.

A lot of this is the hangover of Google+, whose shadow every project (even non-social media ones) lives under. The company seems desperately afraid of making multi-year commitments to things unless they are bearing immediate fruit, out of fear that they'll pull another G+, where failing ideas continued to get disproportionate investment via dictat. I don't know what the right solution to that is, but it certainly isn't what they're doing right now.

Re: Google is building a new augmented reality device and operating system

#87
Although likely a fast follower of Apple and FB, I think Google will be able to monetize their eye-tracking attention models of VR/MR users more effectively than Apple using their current advertising knowledge and user trust. FB will probably be more aggressive, but has lost a lot of trust so may not capture the younger more valuable users.

https://www.thinkwithgoogle.com/intl/en-154/marketing-strate...

Your ability to not click to avoid future advertising will no longer be effective. They will learn exactly what distracts the most of your (visual) attention to ads and will target you with the most effective ads for your attention model. Then they will sell that model to their advertisers to develop more effective ads for your cohort based on value. Your visual saccades (the order, time, return rate) are not really consciously controllable, while they provide huge insight into both your past exposure and future interest images and ideas.

Re: Google is building a new augmented reality device and operating system

#88
post #14

Whenever I transpose my comments to HN, I usually do some light editing. The following comment is unedited because this headline kinda fired me up. Considering how Google’s treated AR and VR in the last 10 years, hyping people up then quietly pulling back support and finally cancellation after just 2-3 years, I don’t see this going well. They had a toehold 6-10 years ago which they could have easily kept iterating on…

> Considering how Google’s treated AR and VR in the last 10 years You mean how they've treated a large proportion of their customer-facing products?

i read the title, and thought of Google Reader, then came for the comments.

Re: Google is building a new augmented reality device and operating system

#89
post #63

Earlier quoted context omitted.

I totally agree but VR from an advertiser that's about as moral as a cigarette company seems to be doing ok and a market leader.

Facebook didn't make oculus, they bought it. So far their main contributions have been to require a Facebook account, and halt development on the next generation flagship PC headset in favor of budget android based VR. IMO racing to the bottom on price when the products still have FOV issues and low frame rates is a huge misstep. It doesn't matter how compelling Facebook's metaverse platform is if the hardware sucks.

Creating a minimum viable product at a lower price point was the the whole magic behind the first Oculus. There had been better quality virtual reality headsets before that, but bringing the price all the way into the consumer range changed the game. You may prefer higher performing, top-of-the-line-computer-requiring, headsets at a higher price point but consumer VR is a new and fast growing market segment. Any company spending their effort on such a headset is likely to find a vanishing market, as the quality of cheaper wireless devices will improve much faster than high end ones.

Don't forget, the low end always eats the high end.

Re: Google is building a new augmented reality device and operating system

#90
post #69
post #19

Earlier quoted context omitted.

Add SceneForm to it, announced with fanfare at IO and slowly forgotten.

Not just forgotten, deprecated with no notice after my team built our product with a dependency on it. You might say, “why would you be so stupid to build your AR product on top of Google’s primary, supported, promoted, first-class way of doing AR?” And I would say Apple hasn’t fucked me over like this. In fact, Apple has continued investing in their AR offering and now makes Google’s ARCore and SceneForm look like a…

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