Google is building a new augmented reality device and operating system • Hacker News Board

Re: Google is building a new augmented reality device and operating system

#21

Post by whoisjuan » Wed, Dec 15, 2021, 4:04 PM UTC

Google had the head start here with Glass, and then in classic Google fashion they let it die.

I'm always baffled how bad is Google at playing long term games. Their biggest mistake with Glass was trying to productize it too fast and stopping when they saw it didn't have good consumer fit.

They could have instead go more incremental by releasing developer hardware and learning from that. They could have kept that program small and nimble, but instead they pivoted into some bizarre enterprise program that has always gave me the impression of a "save face" move. Weird company.

Re: Google is building a new augmented reality device and operating system

#22

Post by postsantum » Wed, Dec 15, 2021, 4:06 PM UTC

jarpschop wrote: post #16

3maj wrote: post #9

We're going to get to a point where instead of advertisers paying per click they'll pay per look since the glasses will be able to track eyeballs. Hell, there might be a premium that pays "x" per every millisecond spent looking at the ad.

That doesn't sound dystopian at all. Got to love capitalism!

This, but unironically. Under alternative systems you aren't going to choose what to look at

Re: Google is building a new augmented reality device and operating system

#23

Post by bsanr2 » Wed, Dec 15, 2021, 4:06 PM UTC

Andrex wrote: post #14

Whenever I transpose my comments to HN, I usually do some light editing. The following comment is unedited because this headline kinda fired me up. Considering how Google’s treated AR and VR in the last 10 years, hyping people up then quietly pulling back support and finally cancellation after just 2-3 years, I don’t see this going well. They had a toehold 6-10 years ago which they could have easily kept iterating on…

Tango did, 7 years ago, everything ARKit does today. All they had to do was loss-lead on a showstopper of a phone with one killer app. They basically stripped down Tango to create ARCore, and lost the SLAM space to Apple and Niantic. No one realizes it yet, but this is about as bad as Microsoft losing the web to Google.

Re: Google is building a new augmented reality device and operating system

#24

Post by jeabays » Wed, Dec 15, 2021, 4:08 PM UTC

postsantum wrote: post #22

jarpschop wrote: post #16

Earlier quoted context omitted.

That doesn't sound dystopian at all. Got to love capitalism!

This, but unironically. Under alternative systems you aren't going to choose what to look at

Yes, it's so important for me to choose between 16 different brands of the same thing, all owned by two massive monopoly megacorporations. Get bent.

Re: Google is building a new augmented reality device and operating system

#25

Post by gonehome » Wed, Dec 15, 2021, 4:09 PM UTC

Andrex wrote: post #14

Whenever I transpose my comments to HN, I usually do some light editing. The following comment is unedited because this headline kinda fired me up. Considering how Google’s treated AR and VR in the last 10 years, hyping people up then quietly pulling back support and finally cancellation after just 2-3 years, I don’t see this going well. They had a toehold 6-10 years ago which they could have easily kept iterating on…

Google seems unfocused - AR is an example of this, their messaging platforms and failure to leverage Google voice for 10yrs after the acquisition are too.

I’d bet on Apple, FB, or some new entry (harder without the underlying OS).

DeepMind is the most interesting thing coming out of Google imo.

Re: Google is building a new augmented reality device and operating system

#26

Post by bsedlm » Wed, Dec 15, 2021, 4:09 PM UTC

Andrex wrote: post #14

Whenever I transpose my comments to HN, I usually do some light editing. The following comment is unedited because this headline kinda fired me up. Considering how Google’s treated AR and VR in the last 10 years, hyping people up then quietly pulling back support and finally cancellation after just 2-3 years, I don’t see this going well. They had a toehold 6-10 years ago which they could have easily kept iterating on…

wasn't Microsoft also in this race with the HoloLens?

Re: Google is building a new augmented reality device and operating system

#27

Post by KingOfCoders » Wed, Dec 15, 2021, 4:09 PM UTC

Can they fix Android first? Since years I don't have LTE internet when Android connected to a Wifi but I haven't signed in.

Re: Google is building a new augmented reality device and operating system

#28

Post by penjelly » Wed, Dec 15, 2021, 4:10 PM UTC

Andrex wrote: post #14

Whenever I transpose my comments to HN, I usually do some light editing. The following comment is unedited because this headline kinda fired me up. Considering how Google’s treated AR and VR in the last 10 years, hyping people up then quietly pulling back support and finally cancellation after just 2-3 years, I don’t see this going well. They had a toehold 6-10 years ago which they could have easily kept iterating on…

daydream was my intro to vr, now a proud index user. Im also sad they completely dropped support for it, imagine buying a new phone and it losing an awesome feature for seemingly no reason (yes i understand google wouldve had to spend money supporting it)

Re: Google is building a new augmented reality device and operating system

#29

Post by dmitriid » Wed, Dec 15, 2021, 4:21 PM UTC

moksly wrote: post #17

1cvmask wrote: post #8

It seems that Google Glass was not ready for prime time when it launched. Now, as in the next couple of years, seems to be the inflection point for the whole ecosystem. Apple is also supposedly preparing for a launch of their glasses. I see tremendous use cases for these glasses in all sorts of workplaces from surgery, dermatology, hair stylists, factory assembly, horticulturists to potentially nefarious uses cases l…

Those glasses have been used in elderly care here in Denmark for quite a while. Nurses who treat wounds use a set of glasses to document the process so they don’t have to switch in and out of gloves a million times. I wouldn’t too much about the big American advertisement companies getting a lead on it, considering how little they are trusted outside the US in anything related to enterprise. Those glasses I mentioned…

> I wouldn’t too much about the big American advertisement companies getting a lead on it, considering how little they are trusted outside the US

Given how much Apple is leaning on healthcare, they might actually be able to break into this market if they ever release their own glasses.

Re: Google is building a new augmented reality device and operating system

#30

Post by rvz » Wed, Dec 15, 2021, 4:21 PM UTC

Andrex wrote: post #14

Whenever I transpose my comments to HN, I usually do some light editing. The following comment is unedited because this headline kinda fired me up. Considering how Google’s treated AR and VR in the last 10 years, hyping people up then quietly pulling back support and finally cancellation after just 2-3 years, I don’t see this going well. They had a toehold 6-10 years ago which they could have easily kept iterating on…

Except they are trying again, but this time with the acquisition of North. [0]

We'll see how this goes against what Meta and Apple has to offer for AR glassess.

[0] https://www.cnbc.com/2020/06/30/google-acquires-north-augmen...