The title really isn't exaggerating, they are praising criminal behavior. The only thing is their example of the token $PEOPLE wasnt a ponzi scheme because it had a propose but it could easily have been if someone realized what could happen. Other people looking at the results of it will likely try to copy the process to make actual ponzi scheme's.
How he justifies it sounds exactly like an argument a scammer would use to justify their theft. A scammer might reason "i didnt take the money they willingly gave it" "I gave them value in the intricate story/passionate love letters/made them feel important/gave them purpose" "some people made money and they could have been one of them if they got out in time"
at the end he makes the argument that we no longer sell things but narratives hold value. The issue with his argument is informed consent. Informed is the key here he says that people buying the $PEOPLE token know its worthless except for being part of history. Thats not accurate real money was initially paid so many people will assign a value to it since it cost money despite what its current real value is. They would also be a part of it whether they put in a cent or a $1000 into it. it went so high in value because people speculated that their money would get them more future value in it than other more traditional options. but wait then its just a speculative investment like other crypto. Not really scammers use the narrative to deceive people of the real value. people pay for the equivalent of scams eg escorts, escape rooms, romance novel's if you convince them through a narrative that its real they pay far more.
i wrote too much already but his idea of paying people on completion of an action online is a refining and progression of the already damaging effect of targeted adverting and influencers. How much worse do you think scam advertisements and foreign and domestic manipulation could be if they could dangle a carrot instead of just a picture or video on the side?
I think any content creator dreams of making a simple narrative worth millions of dollars or being able to dangle money in front of their viewers to make them dance but as far as im concerned we have gotten too close to that reality already and doing so will just make things worse.