The reason the ad makes no sense is that it is about nothing.
The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
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Re: The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
#12The reason the ad makes no sense is that it is about nothing.
seinfeld humor. "Its a show about nothing." (like everyday life nothing).
Re: The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
#13I don't know what you all are talking about: clearly this is just a teaser ad for Microsoft's new Edible PC. It comes in three editions: moist ($100), chewy ($150), and moist and chewy ($350).
Re: The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
#14Have you guys watched the Seinfeld tv series? Its really the same kind of humor. lol. I found it funny As much as we may hate to think it, in the end, I think Microsoft wins again because we DID watch the ad didn't we? Jerry and his comedy is the bait. We now know microsoft is up to something "delicious." whoopie.
I think Microsoft wins again because we DID watch the ad didn't we? The problem with your statement, is that watches mean nothing if they do not sell the item. Selling the item means nothing if people don't view the ad. One does not work without the other. In this case its getting views but its not selling, educating or performing anything to those views. This ad is nothing but empty views.
The problem with your statement, is that watches mean nothing if they do not sell the item.
Ads aren't just for selling stuff directly. This ad doesn't sell anything, it changes brand image.
Re: The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
#15we're all talking about it
Re: The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
#16I thought this was great. Surreal seems very appropriate.
Re: The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
#17Have you guys watched the Seinfeld tv series? Its really the same kind of humor. lol. I found it funny As much as we may hate to think it, in the end, I think Microsoft wins again because we DID watch the ad didn't we? Jerry and his comedy is the bait. We now know microsoft is up to something "delicious." whoopie.
I think Microsoft wins again because we DID watch the ad didn't we? The problem with your statement, is that watches mean nothing if they do not sell the item. Selling the item means nothing if people don't view the ad. One does not work without the other. In this case its getting views but its not selling, educating or performing anything to those views. This ad is nothing but empty views.
Their product is on 95%+ of a huge market worldwide and everyone already uses it and knows about them. They don't need to sell their core product as the OEMs do it for them, and I seriously doubt that their commercials have any real impact on their sales.
The thing is Microsoft have succeeded despite their brand rather than because of it, and the company have long been demonised and seen as the convicted monopolist and stuffy and corporate. Notice how the Microsoft brand is played down on both the Zune and Xbox 360 sites for example.
Trying to humanise the company and making them seem less corporate by giving them a friendly face is probably a good thing for their brand in the long term, will make people associate with their brand more positively and in my view is certainly a better direction than yet another Vista campaign that will do little to raise awareness further and shift very few copies.
Re: The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
#18Did you guys see Bee Movie? Did you see the Jerry Seinfeld ads for it?
Compared to the BM ads, especially, this is pretty funny. (I actually think it's decent on its own, but I've always been a big Seinfeld fan.)
It doesn't do much for MS's image, though, as far as I can tell. I thought Bill Gates was already popularish? The problem is the company.
Re: The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
#19I don't understand why Microsoft needs to advertise on TV...most people I know don't see it on TV and use windows anyway.
Re: The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
#20Earlier quoted context omitted.
I think Microsoft wins again because we DID watch the ad didn't we? The problem with your statement, is that watches mean nothing if they do not sell the item. Selling the item means nothing if people don't view the ad. One does not work without the other. In this case its getting views but its not selling, educating or performing anything to those views. This ad is nothing but empty views.
The problem with your statement, is that watches mean nothing if they do not sell the item. Ads aren't just for selling stuff directly. This ad doesn't sell anything, it changes brand image.
Exactly. Another example is the recent Honda ads.
(Tho' actually I suspect those are are more about changing the company's image as an employer)