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Release day economics

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Re: Release day economics

#71
post #62
post #59

Earlier quoted context omitted.

I don't have any numbers, but I strongly suspect music sales tend to drop off pretty quickly: a big splash (if you're lucky) that will quickly slow down to a trickle. So IF you make back all your investment in the first year (obviously not guaranteed), the rest may still be fairly small. If you don't make it back in the first year, you might never make it back.

Average drop off is around 60% week over week. This did not used to be the case however. Your window for selling is about 3 weeks right now unless you miraculously have a "deep" record with a lot of singles. But that is expensive to market.

> But that is expensive to market.

Exactly - the estimate above just counts the time to make the album towards the cost, but there are many additional costs to add to that: from a financial perspective, the cost of pressing CDs, making sleeves, any marketing costs (making posters, paying for designers, buying ad space, perhaps hiring a marketing person), hiring a plugger (someone who plugs your record to radio stations, magazines, etc. for plays or reviews). For someone self-releasing, the time to do all that themselves (plus some minimal fixed costs, e.g. printing, pressing CDs for sales at gigs, etc.) would need to be accounted for.

Finally, there would still need to be some minimal admin around the publishing to make sure the author rights are protected. I'm not sure there's a DIY route for this other than setting up your own publishing company and getting someone to administer it (but there may be.) This would also take time and/or reduce earnings.

Re: Release day economics

#72

Earlier quoted context omitted.

The implication seems to be that the major labels get some fixed percentage of Spotify's revenues. I have no idea if this is true or not.

Looks like I'm ditching Spotify at the end of this month

If you're in the US, Rhapsody pay artists better rates.

An interesting graph illustrating how much an artist has to sell through various platforms (CD, spotify, itunes etc.): http://www.informationisbeautiful.net/2010/how-much-do-music...

Re: Release day economics

#73
post #67
post #32

The Earbits guys (frighteningly prolific bloggers) wrote about Spotify recently: http://blog.earbits.com/online_radio/spotify-replaces-piracy... "The service may do a good job fighting illegal file sharing but it also does a great job of eliminating any motivation to buy an album that you can listen to through the service." In Europe Spotify's been available for a while. I was in on the beta when their catalog was a…

To anyone who had a computer in the past 5 years, recorded music is not worth anything. Sorry, but that's just the way it is. If you want to make a pledge to keep paying for buggy whips, go right ahead. I'm sure there are people who would argue that buggy whips have intrinsic value -- but the market for a buggy whip right now is basically nil. Same thing with recorded music. If you want to make money as a musician, y…

> To anyone who had a computer in the past 5 years, recorded music is not worth anything. Sorry, but that's just the way it is.

It wasn't always that way, and it doesn't need stay that way either. If no-one values the music, then maybe it will; if people do value music, then maybe it won't.

> I also don't understand the undertone of righteous indignation at Spotify's existence. I can listen to the radio, where songs are played gratis

The difference is that radio play was used to promote albums, which people then bought. Recording a song on the radio came with many disadvantages: DJ interruptions, missing the start/end of the song, lower sound quality, no album art etc.

With Spotify, there's no need to purchase the album, as there are no such disadvantages, the whole album is usually online, and you can play songs whenever you want to listen to them, not when the DJ feels like playing them. This makes in less economically interesting to be an artist. The righteous indignation against spotify is probably due to the fact that artists actually make very little money out of their content, whereas the spotify owners are probably going to make a lot of money out of the artists' content.

Re: Release day economics

#74
post #63

Earlier quoted context omitted.

Labels are starting to collect money outside of record sales. It's becoming much more common for artists to be signed to "360-degree deals", which is what the record companies came up with when album sales started to drop off. They take a cut of everything the artist does - merch, shows, etc.

Keep in mind they also finance the tour, publicity, radio tours, promo, websites, fan clubs, etc. A lot of artists that don't need all-rights deals can afford to run all that themselves and so they sign 270 or 180 deals, a la White Stripes, Metallica, etc. Outside of recorded music, most of the other revenue streams are 50/50 splits and non-recoupable.

Don't know why this was down voted, but anyhow.

Re: Release day economics

#75
post #33

I didn't see any mention of songwriting royalties, which can be very significant if they also write their own music. The songwriter/composer of a song (not a recording of a song, but the actual melody, lyrics) gets a performance royalty each time a song is played in "public" (internet and broadcast radio, in the elevator, at a bar, etc). This is the royalty BMI, ASCAP, and SESAC collect. If the song is recorded and s…

the compulsory rate in the US right now is 9.1 cents for songs up to 5 minutes in length, and 24 cents for ringtones. syncs right now go from free to maybe 50k, unless it is a massive song (thing the Beatles) in a massive campaign or feature. the average network tv sync right now is prob around 5 grand all-in, meaning 2.5k goes to the owner of the sound recording copyright (the label or artist) and 2.5k goes to the o…

A few months ago we launched a service called http://Songtrust.com, we are helping bring music publishing to songwriters of all levels. Our aim is to be as songwriter friendly as possible, we only charge a subscription and we do not take any % of royalties. We also let our songwriters opt out of the 'deal' with us at any time. That way if a traditional publisher comes knocking with a big advance check(which often is just a really bad bank loan at usurious rates - another one of the reasons publishing gets such a bad rap) or if a publisher with Sync expertise in your genre offers to better exploit (which is the technical term) your music. We also offer sync opportunities through a partnership with dms.fm on a non-exclusive basis (meaning our customers can go shop their syncs other places)

We help songwriters get affiliated with a PRO(like ASCAP, BMI, and SESAC), register all their songs and help them collect their royalties just like any other publisher. We also register their songs with The Harry Fox Agency(HFA) which will be collecting mechanicals from record sales and also from Youtube and Spotify. All of this you could do yourself but it's a huge pain in the neck involving a lot of paperwork and a ton of time. We like to think of it like having a professional do your taxes for you.

Soon we will be coming out with a product aimed at Bands instead of individual songwriters, which we hope will be a huge hit for the giant group of indie bands who will never get a publishing deal but will be owed publishing monies.We were spun out of a traditional publishing company called Downtown Music Publishing, we are well funded, have paying customers, and since this is HN I can’t help but plug that we are hiring folks who want to come help change get songwriters paid: (http://blog.songtrust.com/jobs/front-end-developer-ux-design...)

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