Marketing is scary for a solo developer
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Marketing is scary for a solo developer
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Re: Marketing is scary for a solo developer
#2OP here. Having a shower. Brb.
Re: Marketing is scary for a solo developer
#3OP here. Having a shower. Brb.
Nice one, would have loved some more tips..
Re: Marketing is scary for a solo developer
#4So was this advice or marketing material? ;)
Maybe both.
Nice to see that more that myself are struggling with this.
Re: Marketing is scary for a solo developer
#5At the end you touch on why it’s hard: fear of failure. When you put yourself out there you have to accept rejection. For developers, coding is an easy way to hide. It’s also why working for yourself is hard. Having a boss tell you what to do lets you off the hook.
Re: Marketing is scary for a solo developer
#6I have been running into that exact problem for months now, I have early users messaging me with "why don't you talk more of your product? this just what I was looking for it took me hours to find it". So while I agree with the point but honestly: this kind of advice is not helping much, it's like telling an introvert to socialize.
Courses could help maybe? Hiring a consultant for a few hours? Looking for a co-founder specialized in marketing? I think my product is decent, but I always feel awkward Twetting about it, even more since I'm not an avid Twitter user at all.
Re: Marketing is scary for a solo developer
#7Upvoting for the honesty. And I feel the same way. Earlier I had a consultancy company but I noticed that the clients rather wrote contracts with the other consultancy companies that had sellers, was good with small-talk, met in person and and gave them coffee. It didn't matter that my service was much better with half the cost.
Re: Marketing is scary for a solo developer
#8I have been running into that exact problem for months now, I have early users messaging me with "why don't you talk more of your product? this just what I was looking for it took me hours to find it". So while I agree with the point but honestly: this kind of advice is not helping much, it's like telling an introvert to socialize. Courses could help maybe? Hiring a consultant for a few hours? Looking for a co-founde…
Maybe incentivize your clients to talk about it? Companies seem successful at marketing on social media using giveaways, discounts, etc. It might work for companies as well?
Re: Marketing is scary for a solo developer
#9I have been running into that exact problem for months now, I have early users messaging me with "why don't you talk more of your product? this just what I was looking for it took me hours to find it". So while I agree with the point but honestly: this kind of advice is not helping much, it's like telling an introvert to socialize. Courses could help maybe? Hiring a consultant for a few hours? Looking for a co-founde…
As a pure developer you always want at least one person just for sales/marketing if that's not your thing and you want your product visible. Even with SEO the "best product" might stay unnoticed. There are exceptions, of course. But betting on making "the next big thing" like that is just a dream of millions that only really happened to a dozen of people. And even in those few cases it's debatable if it was just because of how good the product was.
Re: Marketing is scary for a solo developer
#10my advice: build a great product and offer it to consultancies, who can suggest it to their clients
i spent $0 and 0s on marketing/ads/promotions but make a nice side-income off consultancies selling my software and services
it's a win-win: you get revenue, they get something they can offer their clients