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Highly Successful Bootstrapped Startups

softwarebyrob.com

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Re: Highly Successful Bootstrapped Startups

#6
post #5

half of them I never even heard of...just goes to show the lack of coverage for self funded companies

I think the companies you've never heard of are the most interesting of all, in some ways. It means that "being famous" isn't part and parcel of their success.

37signals, while being a good group of people, seem to have found success in a way that I'm not sure is as easy to repeat as some of those companies that just crank away doing their thing and making their money without needing a hugely followed blog, books, web frameworks and the like. This makes me a bit dubious of some of what they have to say.

Re: Highly Successful Bootstrapped Startups

#8
post #5

half of them I never even heard of...just goes to show the lack of coverage for self funded companies

Those of us who are running profitable bootstrapped companies tend to put less effort into getting our name in the tech or business press. It is more important that we get our name into the minds of our customers, as our cash flow does not come from Sand Hill Road.

So, this lack of coverage should come as no surprise.

Re: Highly Successful Bootstrapped Startups

#10
post #8
post #5

half of them I never even heard of...just goes to show the lack of coverage for self funded companies

Those of us who are running profitable bootstrapped companies tend to put less effort into getting our name in the tech or business press. It is more important that we get our name into the minds of our customers, as our cash flow does not come from Sand Hill Road. So, this lack of coverage should come as no surprise.

That's something I've been wrestling with lately. LiberWriter has started to turn a profit, and I'm wondering if I should copy Balsamiq's transparency / blog posts about early success. In some ways I'd like to, because publicity should help a bit in any case, but getting on HN really isn't going to get us any new customers.
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