Because of this, sometime in 2022 I will shut down Sitetruth, my fifteen year old ad blocking and site evaluation system. That offers add-ons for Chrome and Firefox, and puts a tag with company background info on each search result. Some search ads are removed, and some are de-emphasized. Some time next year, Google will probably force that add-on out of Chrome, as they tighten their grip over what browsers are allow…
I was working on a project about 15 years ago that could tie a website to a business address. The underlying assumption is that many/most legitimate businesses that sell products have registered trademarks. The main purpose of a mark is to enable traceability back to a legitimate, non-ephemeral source for a product. If the reader disagrees that reputable products would have associated trademarks, then stop reading he…
Snail mail addresses intended for humans were the most useful. Although they could be spoofed, that's very rare, and tends to attract legal attention.