It's sort of wild to think that Amazon purchased Alexa.com in 1999 for ~$250M in stock, and that stock would be worth more than $7B today, if my math is correct. Bought a website ranking company, used the company's name as the name of a consumer electronics assistant, and then shuttered the company 22 years later to (presumably) be able to use the domain name for more consumer electronics.
In essense, what the original Alexa did seems to have been internalized into Amazon ads (or their b2b analytics division), which is coincidently the fastest growing part of Amazon. Wonder why they used the Alexa name for their home assistant.
https://www.msn.com/en-in/money/news/here-are-the-other-name...