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Over 200 newspapers now involved in lawsuits vs. Google, Facebook

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Re: Over 200 newspapers now involved in lawsuits vs. Google, Facebook

#171

Post by egypturnash »

gaws wrote: post #170
egypturnash wrote: post #161

Earlier quoted context omitted.

I just wanna know where the hell local ads are any more, lately it really strikes me how much a megacorporate desert the ads on streaming services are are - where's the low-budget ads for the local mattress discount outlet with the owner dressing up in a goofy costume, where's the furniture chain with a jingle the owner's daughter (who is now the current owner) sang when she was six, where's the spots for local event…

> Now they're gone. No. They all go to Facebook and Google.

Aren’t those all text ads? Images at best? It’s a very different energy from Crazy Joe dressing up like the Statue of Liberty to invite you to the midsummer sale at Spatula City.

Re: Over 200 newspapers now involved in lawsuits vs. Google, Facebook

#172

Post by londons_explore »

egypturnash wrote: post #171
gaws wrote: post #170

Earlier quoted context omitted.

> Now they're gone. No. They all go to Facebook and Google.

Aren’t those all text ads? Images at best? It’s a very different energy from Crazy Joe dressing up like the Statue of Liberty to invite you to the midsummer sale at Spatula City.

Most online ad platforms allow anyone to start a video ad campaign with just a few bucks.

Not sure why smaller businesses don't do so. I suspect the targeting options aren't good enough to get "spatula city" good ROI.

Re: Over 200 newspapers now involved in lawsuits vs. Google, Facebook

#173

Post by charcircuit »

foobarian wrote: post #134
charcircuit wrote: post #129

Earlier quoted context omitted.

In the age of the internet local doesn't matter anymore. I'm now part of a community that spans the globe.

Yeah tell that to the mob when they block roads out of your town and come knocking to raid your house

Why would they do that though? As long as I have internet I don't need roads.

Re: Over 200 newspapers now involved in lawsuits vs. Google, Facebook

#174

Post by charcircuit »

CydeWeys wrote: post #148
charcircuit wrote: post #129

Earlier quoted context omitted.

In the age of the internet local doesn't matter anymore. I'm now part of a community that spans the globe.

High housing prices (and resultant inequality and homelessness) is one example of a big problem that is caused primarily by local politics. There are no nationwide or statewide laws preventing the construction of sufficient housing to meet demand -- this is all city-level zoning problems caused by local NIMBYs.

If I buy a house I don't have to worry about housing costs.

Re: Over 200 newspapers now involved in lawsuits vs. Google, Facebook

#175

Post by charcircuit »

edgyquant wrote: post #136
charcircuit wrote: post #129

Earlier quoted context omitted.

In the age of the internet local doesn't matter anymore. I'm now part of a community that spans the globe.

This is completely untrue. You still live next a community and their politics effect you in ways they don’t people living hundreds of miles away. The problem is the internet convinces people they are apart of a global community and it’s all that matters. We need ways for communities to connect with each other that are modern and up to date other than following a local Facebook page.

>and their politics effect you in ways they don’t people living hundreds of miles away

They don't effect me very much because the government mainly effects the real world and not the internet world.

Re: Over 200 newspapers now involved in lawsuits vs. Google, Facebook

#178

Post by rootsudo »

londons_explore wrote: post #172
egypturnash wrote: post #171

Earlier quoted context omitted.

Aren’t those all text ads? Images at best? It’s a very different energy from Crazy Joe dressing up like the Statue of Liberty to invite you to the midsummer sale at Spatula City.

Most online ad platforms allow anyone to start a video ad campaign with just a few bucks. Not sure why smaller businesses don't do so. I suspect the targeting options aren't good enough to get "spatula city" good ROI.

That's why Google offers free "certificates" and "Courses" in adwords, analytics and using their services.

It's more because small businesses do not know how to market or cater online, still. Sure there are a handful of successful ecomm shops that work in niche markets that work on word of mouth, and then there's the enmasse scale giants like Amazon that have their own marking departments.

tl;dr Tools exist, people don't know. Most common small business solution is to engage their web developer to do marketing on fb/ig and SEO.

Re: Over 200 newspapers now involved in lawsuits vs. Google, Facebook

#179

Post by DangitBobby »

charcircuit wrote: post #174
CydeWeys wrote: post #148

Earlier quoted context omitted.

High housing prices (and resultant inequality and homelessness) is one example of a big problem that is caused primarily by local politics. There are no nationwide or statewide laws preventing the construction of sufficient housing to meet demand -- this is all city-level zoning problems caused by local NIMBYs.

If I buy a house I don't have to worry about housing costs.

Only if you don't give a shit about anyone else.

Re: Over 200 newspapers now involved in lawsuits vs. Google, Facebook

#180

Post by Abishek_Muthian »

gerash wrote: post #47

The most important factor is that on the internet local news media lose their geographical monopoly. So everyone can subscribe to NYT or WSJ no matter where they live. This effectively creates a winner takes all situation like in many other industries which get closer to a free market. Add to that the fact that classified ads have been taken over by likes of ebay, LinkedIn, craigslist, etc. Basically the business mod…

> So everyone can subscribe to NYT or WSJ no matter where they live. This effectively creates a winner takes all situation like in many other industries which get closer to a free market.

Only that the winner alleged here is neither NYT or WSJ but Google and Facebook; So is it really a free market when horizontal monopolies eat others lunch?

Total gross ad revenue of Google & FB for FY21 in India: 23,213 Crores (~ 3 Mil USD).

Total gross ad revenue of Top 10 listed media companies for FY21 in India: 8,396 Crores (~ 1.12 Mil USD).

At the end of the day it's the consumer's loss, Traditional print media had strict editorial guidelines and journalistic principles. Now the digitized versions of them are in pressure to roll out content at an ever increasing rate as dictated by Google & FB for those ad revenue and So there's no need for journalists but just content-writers rehashing the title into short articles which are not even proof-read nowadays.

[1]: https://indianexpress.com/article/business/ad-revenue-facebo...

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