Earlier quoted context omitted.
I will give you a tip. * search hotel at booking.com * find that hotel at google * call them directly, by actual phone You will get a lower price always. Of course, you need to actually manually call them, which people don't want to do; but it always worked for me.
This might work in the US, but the rest 80% of the world... I am aware of booking's dirty tools to make you feel you have to book NOW! However, after around 100+ booking.com booking all around the world (including small villages in Amazonia or Laos) I am eternally grateful that for that extra 1$/night or so I get instant support with whatever probleem I had.
Obviously as middle man you take some part of the pie - though idea is that it's worth for everyone.
BTW - it's not that common to meet customer with 100+ reservations. So excuse me for asking - what do you think of the changes in the account area (My Trips)?