Earlier quoted context omitted.
I think people also have an inflated recollection of how good Google actually was back in 2005. Back then Google was only going up against indexes and link-rings, not 2021 Google/Bing/DDG/etc.
> I think people also have an inflated recollection of how good Google actually was back in 2005. I've been pointing this out for at least close to a decade. I know since I bothered to screenshot and blog about it in 2012. I'll admit mistakes happened back then too, but they were more forgivable like keyword stuffing on unrelated pages. Back then Google were on our side and removed those as fast as possible. Today ho…
This would mean that google were measuring the quality of their search results by the number of ad impressions which seems unlikely to me. Maybe in some big, wooly sense this is sort of true but it seems pretty unlikely that anyone interested in search quality (i.e. the search team at google) is looking at ad impressions.