Earlier quoted context omitted.
Google's has been bashed so consistently on privacy issues on mainstream media that non-techies often associate them with creepy data collection. Microsoft hasn't been in the news as much, at least not regarding privacy matters. They're often seen by the public as the solid company behind trusted products like Office and Windows.
> Microsoft hasn't been in the news as much, at least not regarding privacy matters. https://news.ycombinator.com/item?id=12305598 https://news.ycombinator.com/item?id=9976298 https://news.ycombinator.com/item?id=10053352 https://news.ycombinator.com/item?id=10144733 ...and many more.
Now look at mainstream media. CNN alone has 230K results for google privacy [0]. How many results for microsoft privacy? 16k [1]
[0]: https://www.google.com/search?q=site%3Acnn.com%20google%20pr...
[1]: https://www.google.com/search?q=site%3Acnn.com+microsoft+pri...