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Misadventures in VC Funding: The $24 Million Moz Almost Raised

randfishkin.com

51–52 of 52 posts

Re: Misadventures in VC Funding: The $24 Million Moz Almost Raised

#51
Thank for sharing your experiences openly. It offers great takeaways for enterpreneurs looking to raise funds. Only comment I have is that instead of quitting fund raising process now, use the DD work you already performed to see if you can raise funds from someone else. There is no point delaying for another year when you will need to redo DD work again. Just give yourself a finite window like another 3 months for fundraising and 3 weeks between first contact and closing for each VC whom you are considering before moving on. I believe you initially controlled the fund raising process but then gave control to Neil who just dragged it on.

Re: Misadventures in VC Funding: The $24 Million Moz Almost Raised

#52
post #20

Earlier quoted context omitted.

Say the SEO consultant. But seriously it would be better if you spend the time optimizing for humans, rather than playing with Googles algorithms.

In cases where the two are different, perhaps. But optimizing for humans is actually a core part of SEO. Step 1. Find what people are searching for. Step 2. Provide content that meets their search criteria. Result: You have optimized for humans. Obviously there are other ways of optimizing for humans. Some of those ways might even bring greater returns. But you don't necessarily have to choose between SEO and those o…

Sure, but SEO has little to do with that anymore (heck I could be a SEO consultant if that was the case. All I had to do was to say "use accurate and descriptive titles containing the words the user searches for, ban flash, provide descriptions of all your images) these days most of what they do is find and abuse slight flaws so they get to rank just a little higher, for just a little while.
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