Not knowing what makes a hit vs a flop seems... strange. Familiar actors and stories might help, but also things that are clever and artistically memorable (e.g. Hamilton) have got to help. I'd also be interested to know how many shows start off-Broadway or off-off-Broadway (100-500 seats and below 100 seats as per this article), and move up to the bigger theatres: test a show in a smaller venue, see if people/critic…
I invested (way, way, way below the line) in a show which opened off–Broadway a few weeks ago. Had rave reviews when it ran outside NYC and was supposed to open in April 2020. For some odd reason they had to delay the opening to November 2021. It opened, the audience seemed to love it, but one review in the home town paper of record tanked it, I expect it to close this week or next. Off-off Broadway to Off–Broadway i…
Same with films, and authoring books.
People invest in the arts to make a living. This has nothing to do with the accumulation of money.