These kinds of formats have been somewhat explored by camera makers for their raw formats. Since the computing resources in the cameras can be quite limited there are a few formats that try to occupy this space of simplicity with still some tricks for compression. Samsung's various SRW encodings remind me most of this: https://github.com/pedrocr/rawloader/blob/a59bb78d156277781a...
The interesting thing is that it comes close to PNG.