Earlier quoted context omitted.
It's also quite duplicitous. It was represented as a social networking service, not as an identity service. Moreover people assumed (yeah, I know) that since privacy control was Facebook's Achilles' heel, that Google would do better than that, and they seemed to be going one step forward with the Circles thing. Ever since then, it has been two steps back. It's easy to say "Hey, if you want to be pseudonymous go elsew…
Fundamentally, Facebook is an identity directory. The ability to easily transfer real world identities and relationships into the digital world is the big problem Facebook solves. It's one of those fundamental problems left unresolved by Internet protocols, similar to Google being able to solve search because the web has no implementation built in by design. Facebook's communication features, the 'social networking',…
> Facebook's communication features, the 'social networking', in itself isn't anything special.
Throw away your cynical world view for a second and just go to your Facebook feed and see how people are interacting there, having fun, supporting each other, spreading a little bit of love in form of "likes" (even if it's a bit silly) and come back and say it ain't anything special and it's just a solution to an identity directory problem. It's much more.
Facebook is the closest thing to a chat at a bar with your friends that internet has to offer. Certainly, there are better bars already out there, but FB is a bar that your friends are willing to come to. It's still early days of internet and our virtual existence, so FB ain't that colourful and deep as an evening at a local pub can be, but painting it just as a identity directory is a fundamental misunderstanding of social internet.