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Ask HN: A Well Funded Competitor Has Launched Before Me What Should I do?

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Re: Ask HN: A Well Funded Competitor Has Launched Before Me What Should I do?

#31

It proves your idea has promise. Read this - http://www.ribbonfarm.com/2010/08/03/down-with-innovation-up... Copy their best ideas, do the core things better, and kick their asses. Good luck.

Totally agree. I'm in a similar situation as the OP, and after the initial despondency found that the existence of a competitor is actually incredibly motivating.

Not only are things moving along faster now I have someone to benchmark myself against, it has really brought into sharp focus the areas I need to concentrate on. I've been able to learn from mistakes that they're making, rather than suffer the cost of making those mistakes myself. Overall the project is absolutely stronger as a consequence.

In fact, I'm probably more excited when they release a new feature than their average customer is.

Re: Ask HN: A Well Funded Competitor Has Launched Before Me What Should I do?

#32
Like when TiVo launched and spent millions trying to educate the market on why someone would want to record live TV (i.e., just use a VCR, silly), the main benefit you could get from them entering the space is they spend a lot of their funding on education and you spend your money on customer acquisition. A bit different, granted, but an analogy nonetheless.

Re: Ask HN: A Well Funded Competitor Has Launched Before Me What Should I do?

#34

It proves your idea has promise. Read this - http://www.ribbonfarm.com/2010/08/03/down-with-innovation-up... Copy their best ideas, do the core things better, and kick their asses. Good luck.

In VC parlance, someone else launching doing the same thing "validates the space".

Does it really? I always felt like people who I was working with used this to support bad ideas for startups. Do VCs really prefer "validation", or first to market?

Re: Ask HN: A Well Funded Competitor Has Launched Before Me What Should I do?

#35
post #20

Look at Duckduckgo they have a competitor who launched years earlier and has a hell lot more funding.

DDG may not be the best example depending on the field you're in - they use their competitors to provide a lot of their service and get their competitors to do it for free it seems. There aren't too many spaces where you can do that.

There's an aphorism that says "the second mouse gets the cheese" which I think means that coming second you can let the forerunner make the mistakes and learn from what they get wrong. This has a lot of mileage IMO.

Anecdote: When my partner and I started in business in a very fine niche, a largely new thing in our country, a competitor opened in our town within a km of us between us securing premises and opening them. Thankfully they determined for personal reasons they couldn't continue and left us with some extra customers ... don't pin your hopes on your competitions CEO getting pregnant though!

Re: Ask HN: A Well Funded Competitor Has Launched Before Me What Should I do?

#36
Put pedal to the metal and get it out there! Mirroring everyone else...well-funded competition means:

1. Your idea has legs. You have less to explain when people ask you about your startup. This is a good thing and saves a lot of time.

2. They've got more fingers in the pot, slower and more consensus-based decision-making. They may hire fast, but all team members may not be as invested in quality/creativity/efficiency as a small, bootstrapped team and may in fact move slower - you may be able to out-execute, and faster.

3. They can afford mainstream advertising and tech press that you may not be able to - but these days, word-of-mouth and viral propagation can be far more effective.

Our startup's in a different situation as our well-funded competitors hit the market after we did, but it's essentially the same. I freaked out a little, but the kick in the pants has been really useful in honing our strategy.

Keep your eye on 'em (and other competitors), follow your gut, and don't get spooked! Good luck!

Re: Ask HN: A Well Funded Competitor Has Launched Before Me What Should I do?

#37

It proves your idea has promise. Read this - http://www.ribbonfarm.com/2010/08/03/down-with-innovation-up... Copy their best ideas, do the core things better, and kick their asses. Good luck.

Also, you can take risks that they may be unwilling to take. You don't have group-think to worry about. You can use tools & languages that it's too hard to hire for. As this is a PG site, consider functional systems. I'm a huge haskell fan myself, and holy crap is it faster to develop in, especially early on. In terms of productivity, it can be 10-15x. It's proven as such in my own work. How many devs do they have?

Look at who's funding them, perhaps try to infer some of their movements by the likely advisors they have. Ask around. Check out the founders' resumes. It's easier to get intel about a larger group than the plans of a single man. Check out what technology toolchain they're using, and find someone who's used it before, and/or other public systems that use it now. It may provide a useful source of likely avenues they'll take later (some APIs make some approaches easier), you may be able to predict them before they've even decided. With that in mind, choose your own toolchain and market focus accordingly. Are they going to have any nasty chokepoints later, in terms of necessary features that aren't supported by their toolchain, or performance bottlenecks that'll squash their scalability/skyrocket their costs for a while?

Also, if all else fails, you've got your brain just churning away at the problem domain all day. If you want to play dirty, take out some patents on some inevitabilities in that space. Hobble them early, force them into more expensive routes (some stupid bastards will even think it's an advantage that they can afford to!). In software, it's easy & tempting to go the safer O(N) route when a riskier O(1) will do (in effort -- say writing all your entity types by hand versus an automatic derivation mechanism). A patent threat can certainly push people in different directions early. In terms of productivity, that can be a 30+ scale factor. How many devs do they have?

Put out a blog & control the narrative. The more people they have, the more mistakes they can make at a time, the more datapoints you can pick from to form the narrative your way. The right narrative can help compensate for a lack of a marketing team. Consider reading up on Guerrilla warfare.

Also, you don't have to win the market. You can just stay alive & appear useful long enough to get bought by someone else who wants to compete against your opponent.

Yeah, a good part of this is way over the top, but maybe something will be useful to you :-)

Re: Ask HN: A Well Funded Competitor Has Launched Before Me What Should I do?

#38
What was your competitive advantage before? If you didn't have a distinct competitive advantage, you were bound to have a strong competitor eventually. The benefit you have now is that you can learn from them. The primary goal of a startup is to learn about your market. Having a well funded competitor can help you see who the actual market is. They'll likely spend a lot of money to do that. You'll have the benefit of seeing how they price, who they target, etc.

Re: Ask HN: A Well Funded Competitor Has Launched Before Me What Should I do?

#40

It proves your idea has promise. Read this - http://www.ribbonfarm.com/2010/08/03/down-with-innovation-up... Copy their best ideas, do the core things better, and kick their asses. Good luck.

Also, you can take risks that they may be unwilling to take. You don't have group-think to worry about. You can use tools & languages that it's too hard to hire for. As this is a PG site, consider functional systems. I'm a huge haskell fan myself, and holy crap is it faster to develop in, especially early on. In terms of productivity, it can be 10-15x. It's proven as such in my own work. How many devs do they have? L…

This is great advice for me to hear, as I'm in a similar position right now. I've been considering obliquely slamming our competitor in a blog post, but I've held off because I don't want us to come off like dicks. Wouldn't I be better off focusing the messaging on how we're doing it right, rather than how they're doing it wrong?
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