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OpenStore Raises $75M to Acquire More Shopify Sellers

forbes.com

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Re: OpenStore Raises $75M to Acquire More Shopify Sellers

#2
When a merchant sells their long-tail business, can these folks run it just as well? I'm incredibly skeptical of that claim.

Long tail screams boutique, special interest. Holy water blessed dog cushions, handmade driftwood furniture, custom embroidered Naruto vests, sex toys, and other random things.

Can the venture equivalent of private equity really run these businesses and not drive them into the ground? Do the machines and automatons that take over have the energy and soul to let these once small sellers thrive? Do they understand the diverse customer interests?

I want to see what happens when Keith Rabois buys ZeeDog custom dog leashes, Heirloom Snacks, and random adult clothing stores. It'll be a challenge for his company to understand the logistics of each business and their customer needs.

Things need ownership to not suck, and this seems to be a step backwards.

"Shark Tank for Shopify" would be a better bet. Let the owner keep doing what they do. Take a small percentage and help them grow. Succeed as they do. The original owners will have more drive and passion to make it happen.

Re: OpenStore Raises $75M to Acquire More Shopify Sellers

#3
post #2

When a merchant sells their long-tail business, can these folks run it just as well? I'm incredibly skeptical of that claim. Long tail screams boutique, special interest. Holy water blessed dog cushions, handmade driftwood furniture, custom embroidered Naruto vests, sex toys, and other random things. Can the venture equivalent of private equity really run these businesses and not drive them into the ground? Do the ma…

wait, there are custom embroidered naruto vest stores? link?

Re: OpenStore Raises $75M to Acquire More Shopify Sellers

#5
post #3
post #2

When a merchant sells their long-tail business, can these folks run it just as well? I'm incredibly skeptical of that claim. Long tail screams boutique, special interest. Holy water blessed dog cushions, handmade driftwood furniture, custom embroidered Naruto vests, sex toys, and other random things. Can the venture equivalent of private equity really run these businesses and not drive them into the ground? Do the ma…

wait, there are custom embroidered naruto vest stores? link?

I'll do you one better. Here's one for dogs:

https://hachicorp.myshopify.com/products/kakashi-vest-dog-co...

(Come on, Keith Rabois. Buy this company!)

Re: OpenStore Raises $75M to Acquire More Shopify Sellers

#6
post #2

When a merchant sells their long-tail business, can these folks run it just as well? I'm incredibly skeptical of that claim. Long tail screams boutique, special interest. Holy water blessed dog cushions, handmade driftwood furniture, custom embroidered Naruto vests, sex toys, and other random things. Can the venture equivalent of private equity really run these businesses and not drive them into the ground? Do the ma…

I wonder if they're just betting on unicorns. Sure, 95% of these stores might die but if the last 5% become powerhouse brands it could be worth it.

Re: OpenStore Raises $75M to Acquire More Shopify Sellers

#7

What is open about OpenStore?

I guess, by nature of being online, their stores are always open?

But really it's more likely to be a cynical use of an arbitrary word with positive associations (and a use that itself dilutes those positive associations).

Re: OpenStore Raises $75M to Acquire More Shopify Sellers

#8
post #7

What is open about OpenStore?

I guess, by nature of being online, their stores are always open? But really it's more likely to be a cynical use of an arbitrary word with positive associations (and a use that itself dilutes those positive associations).

>But really it's more likely to be a cynical use of an arbitrary word with positive associations (and a use that itself dilutes those positive associations).

sounds like OpenAI?

Re: OpenStore Raises $75M to Acquire More Shopify Sellers

#9
post #2

When a merchant sells their long-tail business, can these folks run it just as well? I'm incredibly skeptical of that claim. Long tail screams boutique, special interest. Holy water blessed dog cushions, handmade driftwood furniture, custom embroidered Naruto vests, sex toys, and other random things. Can the venture equivalent of private equity really run these businesses and not drive them into the ground? Do the ma…

I wonder if they're just betting on unicorns. Sure, 95% of these stores might die but if the last 5% become powerhouse brands it could be worth it.

>but if the last 5% become powerhouse brands it could be worth it.

wouldn't they switch off the platform as soon as they get big enough?

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