Earlier quoted context omitted.
You are making up straw man again. Did I make that claim? I was simply motivate my work, pointing out it's a problem that the current generation of search engine does not address. What is "relevance", it is of course a context sensitive question. You talk as if BM25 is the gold standard when it is not. The research on this is all over the place. I just read an article that says that BM25 is way worse than alternative…
The title of the section quoted is "Better Relevance" and I am simply saying, arguably, you can't make that claim without evidence. (That said, I do find much to like about the article and the WAND / T-WAND explanation. I'm only pointing out you can't claim 'better relevance' without a benchmark to go with it.)
In order to motive the work, I have to say what benefits it will bring. Agree?
It's my problem, and I get to define what is better relevance for me. In addition, this is also a well known problem acknowledge by Lucene documentation. So it is not an isolated problem. Some of the users voiced their agreement right here in comments. That's enough evidence for a blog post?
If you were writing this, how would you write it? You probably do worse.
I see that you work in Shopify Search, I hope that your attitude towards your users are not as hostile as this. It's the users who decide what are relevant to them, not you. I hope you remember that. Your manager will also probably agree.