I get so frustrated with the idiotic thumbnails on youtube video these days. I am sure it's all optimized for the maximum number of clicks/views but if I see a still that looks the way it does at the bottom of this page I generally just don't watch it on principle.
I came into the comments just to say exactly that. What’s worse is that OP is aware and admits it’s stupid, yet continues to engage in this shady, annoying, and extremely stupid tactic. I don’t click on crap videos and content like that on principle. Interesting or not.
Youtube is gamified. Jeff doesn't play the game, he doesn't get the views. If he doesn't get the views, he doesn't get the sponsorships. If he doesn't get the sponsorships, he goes back to being a just another devops engineer who doesn't make the thing no one else will ever make.
I get it, the face is the worst. But until youtube fixes its algorithm (i dunno, to de-prioritize videos with 'the face') the Jeff's have to do the face to get the views to get the algorithmic advantage to get the views to get the sponsors to make the making worth the making.