Earlier quoted context omitted.
Denmark has a standardized national debit card. Physical stores are not allowed to charge a fee, but online stores are (typically DKK1.50/$0.25). Works great, but obviously only for stores in Denmark. They are almost always combined with a Visa debit card on the same card for a yearly fee (typically DKK150/$25).
Danes have to pay a fee in order to get payment cards? I thought consumer protection was big there.
If all these consumer-unfriendly practices are banned, you see the real cost of such cards. Same happens for many customers in Germany: pay 10€/month for a bank account with included VISA/MasterCard, pay 30€-60€/year for such a card, or use only a national card.