It's brilliant design work. Favorite thing I've noticed so far: The trick of managing to introduce
N different members of the design team, and give you an idea of what each one is working on,
during the presentation by having each one deliver five lines and then hand over to the next. This trick would
never, ever work in a screencast or a movie -- even if every individual had the acting chops to pull it off, it would feel like a circus act. But in comics, it works, because the comic characters are sufficiently abstract that they can take over from each other, almost mid-sentence, without a jarring discontinuity.
I swear that reading McCloud is almost enough to send me to art school.