Apple buying Google ads for high-value subscription apps

Post by gregkerzhner » Mon, Nov 15, 2021, 4:05 AM UTC

darkwizard42 wrote: post #169

madeofpalk wrote: post #164

Earlier quoted context omitted.

I’m all in favour, as a user, for Apple IAP subscriptions. But shouldn’t “the market” be able to send a signal that they prefer that? Shouldn’t Apple’s IAP actually be able to compete on its merits (like the better experience that we both prefer!) rather than arbitrary platform lock-in? If, faced with actual competition, users and/or developers do not chose Apple IAP, wouldn’t this signal to Apple that they need to d…

To some degree the competition exists...you leave the iOS ecosystem. Besides all the trendy parts of owning an iPhone (iMessage, camera, "fashionable") the simplicity of not getting burned by apps (or the veneer or not getting burned as often) is clearly valuable to consumers. What would an acceptable solution to letting both styles compete? (would it be controlled by the phone's settings and the end user can change…

Post by throwawayamz27 » Mon, Nov 15, 2021, 4:11 AM UTC

webmobdev wrote: post #167

javajosh wrote: post #122

That Apple would do this is interesting, but more interesting to me is Google's position, and obligation, here. There was a throw-away line in the article about Google "not doing anything about it". What could or should Google do about it? Has Google mediated between competitive ad-buyers in the past? I am not sympathetic to goog in general but it seems like that line puts them in a no-win situation: either they err…

Indian laws are quite clear that Google has an obligation not to allow ads on trademarked terms (used as keywords): > Justice V Kameswar Rao also observed that allowing individuals who are not owners of a trademark to choose a keyword which is a trademarked term or use parts of the trademark interspersed with generic words in the Ad-title or Ad-text may constitute an infringement of a trademark or it's passing off. T…

Post by 8ytecoder » Mon, Nov 15, 2021, 4:23 AM UTC

ev1 wrote: post #146

Terretta wrote: post #127

> When people buy access to a service via a subscription in an iOS app, they are essentially Apple’s customers. For privacy reasons Apple does not provide much information about them to the apps or businesses that run the apps. That means it’s hard to do customer service, address issues, or solve any problems. > “The user experience is much worse,” a marketing executive from one company told me. “When you buy with th…

As an iOS user, I do not want the publisher knowing anything about me. I'm happy to pay for the app, but I do not want to tell the publisher a single thing other than the fact that it is paid. Nothing else. I do not want to share my email, I do not want to share any form of cardholder data. I want to cancel in one tap for any subscription. I do not want to go through shitty, abusive retention flows.

Post by celloductor » Mon, Nov 15, 2021, 4:51 AM UTC

Terretta wrote: post #127

> When people buy access to a service via a subscription in an iOS app, they are essentially Apple’s customers. For privacy reasons Apple does not provide much information about them to the apps or businesses that run the apps. That means it’s hard to do customer service, address issues, or solve any problems. > “The user experience is much worse,” a marketing executive from one company told me. “When you buy with th…

Post by kevinh » Mon, Nov 15, 2021, 4:55 AM UTC

coffeefirst wrote: post #152

threeseed wrote: post #86

Earlier quoted context omitted.

App developers have signed a contract giving permission for Apple to do this. There is nothing illegal or dirty about this and frankly I fail to see how it is that different to bidding on competitor's search terms.

By "contract" do you mean the ToS that you can't read, can't negotiate, and have no choice but to sign as is in order to appear in the app store?