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I don't understand how your analogy is even remotely relevant. In chess, both sides can make the exact same moves. Neither side can change the rules. Neither side can impose any extra costs on the other side in an asymmetric way. It's a classic example of a level playing field, and it's the exact opposite of the asymmetric roles that Apple and Netflix play on the iOS platform. The only way in which your analogy could…
>The only way in which your analogy could possibly apply is if you're saying Netflix is free to create its own mobile OS ecosystem where they can impose asymmetric rules and taxes on Apple TV That is an option for Netflix. If they made their own platform they could offer a more competitive price. Apple was created in 1996. Netflix was made in 1997. Maybe a good strategy of having a dominant streaming platform in 202x…
Anyway, Apple began in 1976, not 1996. And by '96 they had both an established hardware brand and decades more expertise than when Netflix launched.