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Apple buying Google ads for high-value subscription apps

forbes.com

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Re: Apple buying Google ads for high-value subscription apps

#3

Post by FridayoLeary »

This isn't terrible since it's possible that many apps providers can't afford the ads. But i think it's unacceptable unless the app owner is given a choice, and a clear cut choice with obvious opt in and opt out buttons. Also, it wouldn't hurt to make it clear to the consumer that Apple is paying for the ad.

Re: Apple buying Google ads for high-value subscription apps

#4

Post by yunohn »

FridayoLeary wrote: post #3

This isn't terrible since it's possible that many apps providers can't afford the ads. But i think it's unacceptable unless the app owner is given a choice, and a clear cut choice with obvious opt in and opt out buttons. Also, it wouldn't hurt to make it clear to the consumer that Apple is paying for the ad.

> that many apps providers can't afford the ads

The impacted apps are “high value” - they make both sides a lot of money.

> Impacted businesses include major brands such as dating apps like Tinder, Plenty of Fish, and Bumble, media giant HBO, education and learning publisher Masterclass, and language learning service Babbel.

Re: Apple buying Google ads for high-value subscription apps

#5

Post by FridayoLeary »

pfortuny wrote: post #2

> Apple is trying maximize the money they’re making … And that is the problem with our modern companies. The only morals is making money. What a pitiful excuse.

can you explain to me this attitude, which i see a lot? Obviously the entire reason for a companys' existence is to make money why should we expect anything else? Also this is true for every company in history. Of course we must demand companies meet minimum moral standards such as not using slaves (which would be unthinkable today in 2021 cough) but those must be imposed on them by law. This is a genuine question please feel free to enthusiastically disagree with me and explain why i'm wrong.

[Edit: I should clarify that i meant that a company needs no other reason to exist, not that a ethical company is impossible]

Re: Apple buying Google ads for high-value subscription apps

#8

Post by howinteresting »

FridayoLeary wrote: post #5
pfortuny wrote: post #2

> Apple is trying maximize the money they’re making … And that is the problem with our modern companies. The only morals is making money. What a pitiful excuse.

can you explain to me this attitude, which i see a lot? Obviously the entire reason for a companys' existence is to make money why should we expect anything else? Also this is true for every company in history. Of course we must demand companies meet minimum moral standards such as not using slaves (which would be unthinkable today in 2021 cough ) but those must be imposed on them by law. This is a genuine question p…

Companies are legal fictions of the state, with privileges like limited liability. Therefore the state can impose requirements on how the same companies behave as well.

For example, a company could be made to serve the interests of employees rather than just shareholders. This can be done by, for example, requiring a certain percentage of the board of directors to be employee representatives.

Re: Apple buying Google ads for high-value subscription apps

#9

Post by jpalomaki »

They key piece is that article claims Apple is doing this so that they can get their 30% transaction fees.

If customer pays on the app developers website, Apple is not getting cut. If customer downloads the app and makes payment there, Apple gets their money.

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