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Lessons Learned from a Software Developer’s First Attempt at Launching a Startup

softwarebyrob.com

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Re: Lessons Learned from a Software Developer’s First Attempt at Launching a Startup

#2
>"...building the product was the easy part"

A new 'thought experiment' I've been working with lately is: "Imagine the (minimum viable) product was already built - what now?"

It's easy to get caught up in the challenge of 'The Build' when really that's just a part of the business.

If you want to build a business around a web/tech product, then you need to consider a whole load besides the product.

Re: Lessons Learned from a Software Developer’s First Attempt at Launching a Startup

#5
post #2

>"...building the product was the easy part" A new 'thought experiment' I've been working with lately is: "Imagine the (minimum viable) product was already built - what now?" It's easy to get caught up in the challenge of 'The Build' when really that's just a part of the business. If you want to build a business around a web/tech product, then you need to consider a whole load besides the product.

That is a very good question, but I think we differ on the answer. The moral of the article doesn't seem like he should have cared more about marketing, usability, business relationships or all the other cruft involved in forming a business, but that his idea, sadly, didn't have traction. So really it was more likely the product. If the minimum viable product is built and doesn't have traction it is entirely possible the idea may not have enough traction.

Re: Lessons Learned from a Software Developer’s First Attempt at Launching a Startup

#6
post #2

>"...building the product was the easy part" A new 'thought experiment' I've been working with lately is: "Imagine the (minimum viable) product was already built - what now?" It's easy to get caught up in the challenge of 'The Build' when really that's just a part of the business. If you want to build a business around a web/tech product, then you need to consider a whole load besides the product.

This makes me think of my first attempt at an iOS app.

I'd read about all the successes stories & decided to jump on the app store bandwagon.

After months of furiously working at learning Objective-C & Cocoa, development & testing, I released my creation on the app store and with high hopes and…

nothing.

It sank like a stone off the new releases page never to be seen again. I think it sold one copy in Egypt (thanks whoever you are!).

It was only as I sat scratching my head over why my crappy ill conceived app hadn't set the world on fire & made me instantly wealthy that it occurred to me that without some sort of business & marketing plan I was wasting my time.

Re: Lessons Learned from a Software Developer’s First Attempt at Launching a Startup

#7
Maybe so, but he should also probably revise his website starting with the confusing and grammatically bad copy:

"MicroMaximus is a simple on-demand service designed to assist Reward Checking Account holders' to supplement their monthly transaction requirements. MicroMaximus users will be able to schedule $1.00 transactions online quickly and securely enabling a higher rate of return."

Re: Lessons Learned from a Software Developer’s First Attempt at Launching a Startup

#8

Maybe so, but he should also probably revise his website starting with the confusing and grammatically bad copy: "MicroMaximus is a simple on-demand service designed to assist Reward Checking Account holders' to supplement their monthly transaction requirements. MicroMaximus users will be able to schedule $1.00 transactions online quickly and securely enabling a higher rate of return."

Anyone up for iterating that copy for practice? Here's my attempt:

"MicroMaximus helps you fill your monthly Reward Checking Account transaction requirements quickly with $1 transactions."

Re: Lessons Learned from a Software Developer’s First Attempt at Launching a Startup

#9
post #8

Maybe so, but he should also probably revise his website starting with the confusing and grammatically bad copy: "MicroMaximus is a simple on-demand service designed to assist Reward Checking Account holders' to supplement their monthly transaction requirements. MicroMaximus users will be able to schedule $1.00 transactions online quickly and securely enabling a higher rate of return."

Anyone up for iterating that copy for practice? Here's my attempt: "MicroMaximus helps you fill your monthly Reward Checking Account transaction requirements quickly with $1 transactions."

"Fill your monthly Reward Checking Account transaction requirements quickly with $1 transactions."

Re: Lessons Learned from a Software Developer’s First Attempt at Launching a Startup

#10
post #9
post #8

Earlier quoted context omitted.

Anyone up for iterating that copy for practice? Here's my attempt: "MicroMaximus helps you fill your monthly Reward Checking Account transaction requirements quickly with $1 transactions."

"Fill your monthly Reward Checking Account transaction requirements quickly with $1 transactions."

"Profit $500 monthly with Reward Checking Account"
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